Launched in Pune in 2023, Gofig is a mission-driven company and India's first organized platform solution focused on reducing waste from surplus and short-dated FMCG products. Most of these items end up in landfills or being incinerated, thereby wasting precious resources and adversely affecting the environment. This is what Gofig solves for.
Gofig aggregates good quality surplus, short-dated items from FMCG brands on the one hand and educates consumers and incentivises them to shop through attractive pricing and transparent information on the shelf life on the other. Gofig partners with conscious and environmentally responsible organizations to engage with their employees and community to create awareness and promote sustainable consumption.