WattTime is a nonprofit with a software tech startup DNA, dedicated to giving everyone everywhere the power to choose clean energy. We invented Automated Emissions Reduction (AER), which allows utilities, IoT device and energy storage companies, and any end user to effortlessly reduce emissions from energy, when and where they happen. Our cutting-edge insights and algorithms, coupled with machine learning, can shift the timing of flexible electricity use to sync with times of cleaner energy and avoid times of dirtier energy. We sell solutions that make it easy for anyone to achieve emissions reductions without compromising cost and user experience. WattTime was founded by PhD researchers from the University of California, Berkeley, and in 2017 became a subsidiary of Rocky Mountain Institute. WattTime is a founding member of Climate TRACE , a global coalition working together to monitor nearly all human-caused GHG emissions worldwide independently and in real time.