Counterfactual Ventures is an all-in-one venture studio, incubator, VC fund, R&D institute, and talent sourcing firm led by an experienced team with backgrounds across Founder’s Factory, Intellectual Ventures, L’Oreal, HP, Food X, Entrepreneur First, NASA, and Cambridge. We believe that replacing factory farming with more humane, sustainable, equitable and nutritious alternatives is an increasingly urgent global need.

We work with institutional partners, research collaborators, and a deep network of leaders in the alternative protein industry to uncover the most important opportunities in the market. We design high-potential technical and commercial solutions to address these opportunities, and then together with co-founding teams, turn the most promising ones into profitable startups designed to revolutionise the global food system.