Our core values are key to achieving our mission: building an alliance to create a better future for people and nature. They are a compass for our behavior that guides the way we work with our colleagues and partners.


Impact is our driver, the reason we exist. We are passionate about solving some of the most urgent environmental and social challenges of our time, from deforestation, climate change, and biodiversity loss to rural poverty. We're implementing proven and scalable solutions on the ground while testing innovative ways and technology to drive change.

At the same time, we work to reduce our own environmental impact by choosing more sustainable products and travel options.


Our alliance is all about changing the way the world produces, sources and consumes. We amplify our impact through change across the entire supply chain, change in the relationship between people and nature, and change within our own organization.

We generate new ideas and are not afraid to leap into the unknown. Only by constantly asking for feedback, evaluating, adapting, and innovating can we create the kind of impact we want to make.


Our greatest strength is our alliance itself. We are an alliance of farmers, forest communities, companies and consumers committed to creating a world where people and nature thrive in harmony.

Working together as a team across departments and geographies towards a common mission allows us to collaborate with our stakeholders around the globe, create impact where it is needed and learn from each other. We take pride in our work, celebrate our successes and have fun together.