We're building a platform to connect sustainability-minded consumers with eco-friendly products.
The “Who’s Saving the Planet” (WSTP) podcast was founded in early 2020 to highlight start-ups building sustainable products and technologies. We’re continuing to develop the flagship podcast while growing the platform into a suite of digital products to capture market demand for sustainable, eco-centric brands and generate revenue through partnerships, sponsorships, and affiliate marketing.
To empower consumers with better information at the point of purchase we’re building a “sustainable scorecard” to evaluate businesses and products in terms of their relative impact on the planet. The beta version of the Scorecard launched this summer. It is built using the SDG framework with a weighted average methodology to standardize the “score” across multiple product segments and combines rigorous scientific standards with a consumer minded simplicity to provide a roadmap for conscientious consumerism.