We believe that for every environmental challenge on the planet today, people are both the problem and the solution. To solve these challenges, we must start behaving differently.

Rare is the leading behavior change organization in conservation. We specialize in proven locally-led solutions which we bring to regional and national scale around the world.

The lives and livelihoods of the world’s most vulnerable people depend on the remaining forests, wetlands and coral reefs—and balancing how we use and preserve these resources requires us to change our relationship with nature.