Aspiration is an online financial firm that offers retail banking and investing services built for everyone. Aspiration delivers the financial products that people need in a consumer-focused model that empowers people to choose their fee and aligns the interests of Aspiration and its customers. The company donates a dime of every dollar it earns to help Americans that work to climb the ladder of opportunity while making it possible for its customers to choose to give a portion of their profits to a charitable cause of their choice.