If you're like most of us, you grew up on nachos, vending machine cinnamon rolls, and fast food chicken sandwiches. Our parents would give us a few dollars. We'd eat whatever tasted good. And more often than not, if it was cheap and tasty, it was also accelerating chronic disease and climate change. That's how unjust our food system is.
We think there are a couple reasons for this. First, the tools of our food system are limited. We're talking soy, corn, processed sugar, and animal protein. These are the core ingredients that the biggest food companies are using to make the food that is all around us. And it's not that these big companies don't care. In fact, they do care. It's hard to do anything different.
And it's not just a limitation of tools, it's a mindset. The world does not believe it's possible to have healthier, sustainable food that is also affordable and delicious. That keeps anyone from even trying.
We are trying to change that mindset. We started with this idea that we would build a food system that makes it really easy for people to eat well. How do you create a system like that? And could we get it done in our lifetime? How would that change things? And what would we need to do, day-to-day, as a company, to make that happen?
It starts with the tools.
We are proud to announce that as of August 2019 we have sold the equivalent of 10 million eggs all made entirely from plants.
Our plant-based JUST Egg uses 98% less water, emits 93% less CO2, and uses 86% less land than conventional animal sources.1 It all adds up to real impact for our planet:
We've saved over 361 million gallons of water, 1.46 million kg of CO2, and 2.5 million square meters of land.
Some of you are motivated by tackling climate change, others are motivated by good omelets, and others just saw it in the fridge and were curious if a plant could actually scramble (it can).
Regardless of your motivation, you should know that you're a part of something big: a mission to make it easier for everyone to eat well. It's a story of meat lovers, egg lovers, and plant lovers. Of the young football player wanting protein before practice in Birmingham and the Beijing businesswoman wanting a breakfast she can feel good about.
We have a long way to go, it's going to take a lot more of us to get there, and we won't be the only solution. But we are committed to building a more just food system for you and the planet. And it begins with breakfast.