Regional Marketing Manager, North America

  • Lime
  • Oct 21, 2020

Job Description

Lime operates electric scooters and bikes, but our mission is larger. We believe in transforming cities through green, affordable, and accessible transportation for everyone. Headquartered in San Francisco, USA, we operate in more than 120 cities in 31 countries, with plans to expand responsibly. To do that, we need great people.
We are looking for a Regional Marketing Manager to join our Regional Growth Strategy team in North America. You will work closely with our local markets to own the communication with and growth of our rider base while collaborating with our HQ teams across brand, marketing, and government relations. The ideal candidate is a strategic problem solver, eager learner, and well-rounded cross-functional team player ready to tackle the many challenges in micromobility today.

What You'll Do

  • Help determine North America’s growth strategy from a marketing and operations perspective
  • Create and execute end-to-end rider communications, including copy, targeting, and results tracking
  • Act as a thought partner to local teams to collaboratively address and tackle critical demand problems
  • Identify local marketing opportunities (events, holidays, seasonal moments, etc.) aligned with business priorities and deliver campaigns or activations
  • Monitor the micromobility competitive landscape to inform product positioning, effective growth levers, and government relations initiatives
  • Lead and coordinate the region’s approach to partnerships that deepen Lime’s connections with riders and local communities as well as generate demand
  • Partner with other cross-functional leaders throughout the organization to ensure a coordinated approach to strategy and execution

About You

  • 2-3+ years of experience in strategy, performance marketing, bizops, planning, or related experience; high-growth business experience is a plus
  • Proven track record of leading initiatives, hitting goals, and succeeding in a dynamic, fast-paced, and team-oriented environment
  • Advanced problem solving and project management skills, including proficiency in Google Office Suite (Sheets, Docs, and Slides)
  • Excellent communication and writing skills, always paying exceptional attention to detail
  • Customer-focused approach - you always think about how our riders interact with our app and products
  • Bachelor’s Degree
  • Ideally based in Seattle, Denver, Nashville, Austin, Los Angeles, Washington D.C., or Seattle

Nice to Haves
  • Proficiency in SQL or willingness to learn 
  • Demonstrable experience designing and developing campaigns for multiple channels (email, push notification, social, in-app, etc.)
  • Past experience devising experiments and running A/B tests
  • Experience conducting competitive market research and/or analyzing business performance

What We Offer

  • Opportunity to revolutionize transportation in your hometown with the leader in urban mobility solutions
  • A position that offers a variety of career and resume building experiences at the intersection of product and operations
  • Work with a team of fun and motivated individuals
  • Competitive salary and benefits
  • Play a role in the transformation of urban mobility and sustainability
Lime is an Equal Opportunity Employer, but that’s only the start. We want people with different backgrounds, abilities, identities, and mindsets to join us—not just to do great work, but to build a better, more representative world.

Organization Type

Company

Organization Size

251-500

Sectors

Transportation

Drawdown solutions

Electric Bikes

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