Director of Marketing

  • Redaptive
  • 132 Crosby St, New York, NY 10012, USA
  • Jan 09, 2021

Job Description

As Head of Marketing at Redaptive, you will own the full suite of the company’s marketing, branding, customer feedback and corporate communication efforts.  You will lead the company’s account-based marketing, lead generation, content marketing, lead nurturing, sales funnel reporting, ROI analysis and retention marketing. You will establish and refine customer insights, product differentiators, and messaging for the marketing. You will own both the strategy development and the execution of these efforts, so you will need to be a self-starter who is ready to be hands-on to deliver results.
Responsibilities·       Brand Strategy: you will own and execute Redaptive’s strategy to enhance our brand story within our target markets and decision makers (Senior executives within Real Estate, Sustainability, Energy and Facilities leadership at Fortune 1000 companies)·       Product Feedback: you will collect and analyze customer feedback, reviewing usage analytics and using the data to inform our product strategy and roadmap·       Account-Based Marketing Strategy: you will develop an account-based marketing strategy and program to target and attract our selected accounts and personas. ·       Expand market presence: you will be responsible for positioning Redaptive as the “easy bet” for all potential Fortune 1000 customers  ·       Chief Storyteller / Content Owner: you will be the company’s chief storyteller.  You will develop compelling and easy-to-understand marketing content that highlights product benefits to clients.  You will own Redaptive’s online story, including all website content and case studies.  You will support the sales team and company leadership by developing and continuously refining the content assets needed to drive successful demand generation projects.  This includes refining messaging and targeting for our audiences and personas across presentations, case studies, blog posts and webinars ·       Retention Marketing: you will generate and distribute content to re-engage existing customers ·       Measurement and Data-Based Decision Making: you will create methods (via salesforce and other digital tools) to attribute and track ROI from campaigns across various channels.  Use data to make recommendations to company leadership on major sales and marketing decisions ·       Competitive Analytics: you will create competitive analysis and market positioning assessment to clarify, position and establish Redaptive as the global leader in efficiency-as-a-service and energy-as-a-service
Requirements:·       Minimum 7-20+ years' experience in marketing/advertising with the complete understanding of the creative development process for all channels.  ·       Significant experience with B2B marketing with a preference for candidates who have experienced targeting senior executive decision makers at Fortune 1000 companies ·       Self-starter, comfortable with end-to-end ownership of creating initiatives from scratch, managing execution and analysis/refinement of initiatives to ensure continuous improvement ·       Strong experience and love for data and metric-based decision making to ensure a strong ROI for marketing budgets·       Exceptional written, verbal and presentation skills·       Strong understand of CRM tools including 
Permanent authorization to work in the United States is required at this time, thank you.
About Redaptive:·       Redaptive is the leading Efficiency-as-a-Service company that enables Fortune 1000 businesses to meet large-scale energy efficiency, renewable energy and strategic technology objectives.  Redaptive deploys best-in-class energy efficiency technologies across large commercial real estate portfolios through a unique, data driven shared savings model. Redaptive is backed by CarVal, CBRE, ENGIE New Ventures, Linse Capital, and Evergy Ventures.        ·       Our company culture is fun, collaborative, and fast-paced. We are passionate about changing the world and helping our customers to become more environmentally sustainable and profitable. We are looking for team members who are driven, passionate, and want to take on a diverse set of challenges to help grow a great company. Redaptive, Inc is an equal employment opportunity employer and all qualified applicants will receive consideration for employment. 

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