Retail Activation Manager Scandi

Passionate to eat better, Infarm was founded in Berlin in 2013 by Osnat Michaeli and the brothers Erez and Guy Galonska. With the aim to share the goodness of own-grown produce with everyone, they developed a smart modular farming system, that allows distribution of farms throughout the urban environment, growing fresh produce in any available space and fulfilling any market demand. 

Today, with cutting edge R&D, patented technologies, and a leading multi-disciplinary team, Infarm is growing a global farming network helping cities become self-sufficient in their food production while significantly improving the safety, quality, and environmental footprint of our food. 

Be part of the Infarm (r)evolution and help people to take back ownership of their food.

Who you are

• You're excited about our vision to reshape the food industry.
• You believe diversity, collaboration and teamwork are key drivers for success.
• You thrive in an environment where you can take ownership and solve hard problems.
• You love a challenge and want to do well while doing good.
• You want to expand your horizons and grow with us as we grow.

Responsibilities

As Infarm's Retail Activation Manager you:

• Are hands-on and organized
• Lead the development and localization of the Infarm brand in Scandinavia (currently we are based in Copenhagen but plan the expansion in other Nordic countries)
• Excel in retail and on trade channel knowledge, understand trade marketing, and drive conversion; always exploring innovative ways to use the retail environment as an impactful marketing touchpoint to drive conversion and create brand lovers
• Work with our retail partners' marketing teams to plan, develop and execute in-store promotions, tastings and activities and merchandising opportunities to drive Infarm brand awareness and conversion in store
• Own the excellent execution of localized high-quality branding materials and create client specific POS playbooks to ensure impactful Infarm visibility and brand experience at the point of sale.
• Define the local shopper and consumer journey and propose and develop clear result oriented activations, promotions, product campaigns etc.and sales presentations to fit your region, language, and customers as well as proactively research additional localization tactics
• You build and own the local activation plan; influencers, digital, experiential and shopper led activation, bringing the brand to life through a mix of channels
• Prepare a yearly (trade) marketing plan with a lean marketing budget and clear performance tracking in partnership with our Berlin based marketing headquarters and provide recommendations to optimize marketing plans or activations as needed

Requirementss

• You have +5 years of relevant working experience in trade and consumer marketing and ideally have worked within FMCG and  food.
• Thorough understanding of the retail channel; love for 'store checking' (when abroad you always visit a local supermarket / mall to check out new sales concepts and new products. True?)
• Experience with social media campaigns and working with influencers
• Entrepreneurial, can do attitude
• Strong project manager and a true team player
• You have worked in a high growth fast changing environment, being able to balance strategic thinking with hands-on pragmatism and business sense.
• You also read job applications completely and show it by writing “I love herbs” in your application letter
• Fluent in English and Danish

What we offer

• The opportunity to join Infarm as we expand across the globe and help change the future of farming
• A friendly work environment with a diverse group of motivated, talented, and visionary colleagues
• 30 days of vacation plus an extra day off on your birthday 
• Fresh herbs to take home
• Coffee, tea, fresh and healthy snacks and Friday drinks!

For best consideration please apply before 11.02.2020 and make sure you save yourself a copy of the job description as we will take the ad offline when a certain amount of candidates has applied.  

Infarm is an equal opportunity employer. We strive to grow an inclusive environment, where everyone can thrive, regardless of your background and circumstances. We nurture diversity because we appreciate the uniqueness and differences between people. Each employee’s distinctive experiences, perspectives, and viewpoints helps us build a resilient environment, where we can all learn, grow, and create great things together. All applicants are given equal opportunity regardless of age, gender identity or expression, language, disability, ethnic origin, national origin, religion, belief, culture, socio-economic status, or sexual orientation.