Lead Marketing Analyst

  • Nexamp
  • Boston, MA
  • Feb 11, 2021

Job Description

Does working for a fast paced, growing company that is making a difference in our environment excite you? Do you have a passion for making our environment better for this generation and the ones that follow? Let’s make a difference together. Join our team! 

SUMMARY 

Nexamp’s Marketing team is responsible for acquiring and retaining customers for Nexamp’s community solar programs and other clean energy services.  Our mission is focused on helping more people access the benefits of solar energy and the savings that come with it.  We’re a data-driven team focused on constantly optimizing our programs to reach more people and do so more efficiently.  We’re a team of creators who are building interest in decarbonization as a less expensive energy choice.  As a team, we are passionate about what we do and about exploring ways to expand our mission beyond our existing lines of business.

 RESPONSIBILITIES 

The Lead Marketing Analyst will become an expert on all data within Nexamp’s community solar customer base: how is it generated and captured; how should it be modeled in our internal system; what it means for our future growth as a company.

  • Work with our Product Management and Software Development teams (“DPI”) to evolve Nexamp’s marketing data infrastructure and position it for future growth.
  • Be hands-on in operating data insights tooling for core business functions.
  • Guide in-house Development & Product team in selecting tools and methods for building Nexamp’s data infrastructure.
  • Dive deep into the data to understand how customer behavior changes with the evolution of our products and features.
  • Design and build dashboards, enabling stakeholders to diagnose and resolve issues quickly.
  • Work closely with stakeholders to identify critical business objectives, scope analytics projects and brainstorm solutions enabled by analytics.
  • Design, scope, and analyze A/B tests to optimize marketing campaigns best.
  • Advise engineering/technology on best practices for data capture to support meaningful analytics.
  • Embrace and adapt to challenges presented by from raw, unstructured, or semi-structured data.
  • Set annual goals based on ability to generate step-change improvements to core business functions through improved analytics.

 

QUALIFICATIONS 

  • Bachelor’s degree in a quantitative field; advanced degree a plus
  • 3-5 years of relevant analytics experience, ideally at a company focused on consumer acquisition and retention
  • Excellent technical skills: expert experience with SQL and at least one data visualization / BI tool (Power BI, Looker, Tableau, Spotfire)
  • Experience working with large external parallel datasets (e.g. Redshift)
  • Experience with analytics across multiple internal and external data sets
  • Excellent analytical and interpersonal skills
  • Ability to communicate effectively at all levels and articulate ideas, results, and recommendations
  • Ability to prioritize work independently, ensuring accuracy while meeting deadlines
  • Experience managing a direct report is preferred

 

PERKS & COMPENSATION 

Not only will you get to work with a group of innovative, dedicated, and motivated peers, you will also have access to all the benefits that Nexamp Offers! This includes: our competitive compensation package; a 401 (k) employer-match; health, dental, & vision insurance with company contribution; Flexible Paid Time Off; Commuter Benefits and Cell Phone Reimbursement. We provide healthy snacks, coffee, in-office and online yoga sessions, volunteer opportunities, company outings, and more!  

 

NEXAMP VALUES AND MISSION 

Building the future of energy so it is clean, simple and accessible 

Nexamp is building the energy infrastructure of tomorrow and reinventing the way people interact with the electricity that powers their lives. By deploying a distributed network of locally sourced clean energy, we seek to reduce the negative effects of climate change. Our team’s diverse experience drives innovation from the ground up and with a singular passion: to deliver an accessible and sustainable energy future for all.  

Sectors

Energy

Drawdown Solutions

Distributed Solar Photovoltaics, Utility-Scale Solar Photovoltaics

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Nexamp