Job Description
What You'll Do:
- Use data and analytics (both syndicated and scrappy) to drive insights and identify market opportunities that align with our brand
- Gather and prioritize customer/consumer needs and distill down into requirements that guide our product vision
- Develop concepts that are vetted internally (finance, ops, engineering, agriculture science) and externally (consumers, customers) from ideation through feasibility
- Build product and packaging roadmaps that map back to company goals and priorities and support new & existing product narratives
- Collaborate with the Director of Business Development on development opportunities that may drive research priorities and/or focus on new/existing products
- Lead packaging design and development for new products
- Manage new products and packaging through the product development stage-gate process and ensure strong cross-functional alignment at each step
- Be a critical stakeholder in driving go-to-market strategies for our new products and analyzing the success of new products
- Identify areas of improvement to ensure that our product development efforts support the company's overall strategy and goals
- Be an internal product advocate -- collect internal feedback and find opportunities to showcase new products
Who You Are:
- An experienced product marketer and/or business operator with experience in commercial strategy, brand and/or category management (ideally with a background in food or consumer products)
- A creative problem solver who thrives in ambiguity and has the ability to effectively collaborate
- A multitasker with experience managing and motivating multiple stakeholders and dynamic timelines for a cross-functional team
- An effective communicator with excellent verbal and written communication skills and the demonstrated ability to break down complex concepts and collaborate with people at all levels and in various functions
- A project manager with excellent organization skills and the ability to thrive in a fast-paced environment with tight deadlines, as well as a successful track record of hands-on management from concept through launch
- A passionate voice for our consumer with a strong understanding of consumer needs and ability to translate these into product requirement (insights experience a plus)
- An individual with experience at and/or comfort around working at a rapidly-evolving, product-driven company
- Someone who is excited about how technology can improve the state of the planet and our food supply
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At Bowery, we're re-thinking what agriculture looks like in a world where water is scarce, people live in cities, and we're waking up to the dangers of pesticides and other chemicals. Our produce comes from a growing process that not only has a positive impact on our health, but the health of the world around us.
From the unique way our produce is grown, to the extremely short distance it travels from our farms to you, every choice we make brings you vegetables at the height of freshness, flavor, and nutrition.
WE CONTROL EVERY ASPECT OF THE GROWING PROCESS, FROM SEED TO STORE, ENSURING QUALITY AND CARE AT EVERY STEP.
Food surrounds us, but we don't always think about where it comes from or how it got to us. At Bowery, we're solving the biggest challenges our food system is facing at a systemic level by re-thinking what agriculture looks like in a world with an ever-increasing population and rapidly dwindling resources.
Want to be a part of the solution? Come join us.