Use data and analytics (both syndicated and scrappy) to drive insights and identify market opportunities that align with our brand
Gather and prioritize customer/consumer needs and distill down into requirements that guide our product vision
Develop concepts that are vetted internally (finance, ops, engineering, agriculture science) and externally (consumers, customers) from ideation through feasibility
Build product and packaging roadmaps that map back to company goals and priorities and support new & existing product narratives
Collaborate with the Director of Business Development on development opportunities that may drive research priorities and/or focus on new/existing products
Lead packaging design and development for new products
Manage new products and packaging through the product development stage-gate process and ensure strong cross-functional alignment at each step
Be a critical stakeholder in driving go-to-market strategies for our new products and analyzing the success of new products
Identify areas of improvement to ensure that our product development efforts support the company's overall strategy and goals
Be an internal product advocate -- collect internal feedback and find opportunities to showcase new products
Who You Are:
An experienced product marketer and/or business operator with experience in commercial strategy, brand and/or category management (ideally with a background in food or consumer products)
A creative problem solver who thrives in ambiguity and has the ability to effectively collaborate
A multitasker with experience managing and motivating multiple stakeholders and dynamic timelines for a cross-functional team
An effective communicator with excellent verbal and written communication skills and the demonstrated ability to break down complex concepts and collaborate with people at all levels and in various functions
A project manager with excellent organization skills and the ability to thrive in a fast-paced environment with tight deadlines, as well as a successful track record of hands-on management from concept through launch
A passionate voice for our consumer with a strong understanding of consumer needs and ability to translate these into product requirement (insights experience a plus)
An individual with experience at and/or comfort around working at a rapidly-evolving, product-driven company
Someone who is excited about how technology can improve the state of the planet and our food supply