Product Marketing Manager - Innovation

  • Bowery Farming
  • New York, NY
  • Feb 23, 2021

Job Description

What You'll Do:

  • Use data and analytics (both syndicated and scrappy) to drive insights and identify market opportunities that align with our brand
  • Gather and prioritize customer/consumer needs and distill down into requirements that guide our product vision
  • Develop concepts that are vetted internally (finance, ops, engineering, agriculture science) and externally (consumers, customers) from ideation through feasibility
  • Build product and packaging roadmaps that map back to company goals and priorities and support new & existing product narratives
  • Collaborate with the Director of Business Development on development opportunities that may drive research priorities and/or focus on new/existing products
  • Lead packaging design and development for new products
  • Manage new products and packaging through the product development stage-gate process and ensure strong cross-functional alignment at each step
  • Be a critical stakeholder in driving go-to-market strategies for our new products and analyzing the success of new products
  • Identify areas of improvement to ensure that our product development efforts support the company's overall strategy and goals
  • Be an internal product advocate -- collect internal feedback and find opportunities to showcase new products

Who You Are:

  • An experienced product marketer and/or business operator with experience in commercial strategy, brand and/or category management (ideally with a background in food or consumer products)
  • A creative problem solver who thrives in ambiguity and has the ability to effectively collaborate
  • A multitasker with experience managing and motivating multiple stakeholders and dynamic timelines for a cross-functional team
  • An effective communicator with excellent verbal and written communication skills and the demonstrated ability to break down complex concepts and collaborate with people at all levels and in various functions
  • A project manager with excellent organization skills and the ability to thrive in a fast-paced environment with tight deadlines, as well as a successful track record of hands-on management from concept through launch
  • A passionate voice for our consumer with a strong understanding of consumer needs and ability to translate these into product requirement (insights experience a plus)
  • An individual with experience at and/or comfort around working at a rapidly-evolving, product-driven company
  • Someone who is excited about how technology can improve the state of the planet and our food supply

Organization Type


Organization Size



Food & Agriculture

Drawdown Solutions

Plant-Rich Diets