CRM & Lifecycle Marketing Manager

about 3 years ago
Full time role
Chicago, IL, US... more
Chicago, IL, US... more

Job Description

About Spin Spin is a fast-growing micromobility company committed to a world with clean air, liveable cities, safe streets, and widespread access to convenient, affordable transportation. If you’re searching for a top-tier career where you can make a difference and dynamically collaborate within a creative, lively environment—Spin welcomes you!

We’re passionate about transportation and technology. The work we accomplish fulfills a sense of meaning and purpose, which goes beyond the traditional dimensions of a workplace. Our products and initiatives directly influence people’s lives, which is proven by our customers' feedback.

Founded in 2017, and now a subsidiary of Ford Motor Company, we have worked together with cities, campuses, community groups, and businesses to expand internationally. Even as we expand, we maintain the close feeling of a small business, with “fireside chats” chats led by our company’s founders, weekly OKR pop-up videos, music-infused presentations at our All Hands meetings, and more. During this time of working remotely, our creativity and shared goals have kept us united and bonded within our virtual community.

We are a diverse team of artists, engineers, designers, urban planners, policymakers, marketers, and operators. We believe in inclusivity and build powerful alliances to fulfill our goals and move our mission forward. Above all, we at Spin are connected by our values and #BeOrange spirit, which represents unity, purpose, passion, and creativity.

About the Role

We at Spin are truly passionate about doing the right thing and delivering on our mission statement, to give users the Freedom to Move. To help us grow, we are looking for a CRM & Lifecycle Marketer to join our team! The ideal candidate has a mix of organizational, creative, analytical, and technical skills with a track record of developing and executing successful lifecycle campaigns that drive engagement and retention.

You will be involved in all aspects of our retention and engagement campaigns (from strategy to execution), using our Customer Engagement Platform, Braze, to connect with our users via email, push, SMS, and in-app notifications. We are seeking someone who sees the value in approaching every problem from both a data drive and creative standpoint and is passionate about making an impact both internally and externally.

This will be a remote role based out of Washington, DC, Boston, MA, Chicago, IL, or San Francisco, CA. In addition to working with 2-3 other members on LCM, you will be working on a small, but highly cross functional team that regularly collaborates with other parts of the org such as Brand, Product, and Operations.

Responsibilities

  • Develop, manage, and execute weekly retention tactics that improve activation, retention, and customer loyalty. Responsibilities include: A/B testing (incentives, cadence, segmentation, creatives, etc) updating email HTML, scheduling, QA, discount setup and campaign deployment.
  • Take lead on working with the creative team to test and develop assets that drive growth.
  • Collaborate with partners across the organization (marketing, product, local market managers and more) to execute email, push and in app marketing campaigns. This includes managing the intake requests, balancing and prioritizing competing and/or overlapping campaigns and developing an email calendar.
  • Own post-campaign reporting (pulling and analyzing data, measuring lift, etc) and share with stakeholders to drive transparency.

Qualifications

  • 5+ years of hand-on experience in CRM, retention, engagement, or lifecycle marketing across email and app channels. This includes A/B testing, technical integration, campaign intake management, familiarity updating email HTML, QA, and scheduling.
  • The ability to pull and digest large data sets, measure performance, communicate critical insights to the broader org, and ask the right questions.
  • You love to think critically and craft creative solutions if blockers, such as technical or resource constraints, arise.
  • A self starter who has the ability to set goals and manage rapidly shifting priorities & timelines in a fast-paced business environment.
  • Proficient with Looker (or similar data dashboarding tool), MS Excel, and/or Google Sheets
  • Experience with a CRM, ESP, or CEP platform (Braze preferred). Plus if you know HTML/CSS.

Benefits & Perks

  • Opportunity to join a fast-growing startup and help shape and establish the company’s industry leadership
  • Competitive health benefits
  • Unlimited PTO for salaried roles
  • Monthly cell phone bill stipend
  • Wellness perk for salaried roles
Spin is an equal opportunity employer and will not discriminate against any employee or applicant for employment in an unlawful matter. We celebrate diversity and are committed to creating an inclusive environment for all individuals. Spin treats all employees and job applicants on the basis of merit, qualifications, and competence without regard to any qualified individuals' sex, race, color, religion, national origin, ancestry, gender (including pregnancy, breastfeeding, or related medical condition), sexual orientation, gender identity, gender expression, age, physical or mental disability, medical condition, genetic characteristic or information, marital status, military and veteran status, or any other characteristic protected by state or federal law. Spin also considers qualified applicants with criminal histories, consistent with applicable local, state, and federal law. Spin is committed to providing reasonable accommodations for qualified individuals with disabilities in its job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at job_accommodations@spin.pm.

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