International Launch Marketing Manager
about 3 years ago
Internship
Redwood City, CA, US
Redwood City, CA, US
Job Description
Impossible Foods is addressing the most catastrophic threats facing humanity: climate change and biodiversity collapse. A global transition to a plant-based food system will turn back the clock on atmospheric CO2 levels, restore natural ecosystems and reverse meltdown in wildlife biomass.
The easiest -- if not only -- way to make our civilization sustainable is to eliminate livestock, the most dangerous technology on Earth. But humans won’t give up meat. So we need to make meat better -- more delicious and more nutritious, without animals as the underlying production technology. That means that making meat sustainably is the most important and urgent problem for the global scientific community.
Impossible Foods' mission is to completely replace the use of animals as a food-production technology by offering consumers everything they currently value about animal products -- and making products that are vastly superior to their animal analogues.
To do this, we are taking a revolutionary scientific and market-based approach. We are inventing efficient, sustainable ways to transform ingredients from plants into meat, fish and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the destructive environmental or public health impact.
Our world-class R&D team has been building the know-how and technology platform to produce meat, fish and dairy foods from plants. Impossible Foods is experiencing rapid growth and is resolutely committed to leading all aspects of the plant-based food revolution—from discovery to commercial production. The only thing that will separate Impossible Foods from success and failure is our ability to recruit more world-class experts.
Want to join? Check out the job opening and requirements below:
The International Launch Marketing Manager will be a key member of the international launch team and will be responsible for new market go-to-market marketing plans and building strong operational ties between the new markets and headquarters marketing teams. This will be a dynamic, fast moving role to help drive Impossible’s global consumer adoption. The role will work closely with the launch managers, cross-functional headquarters teams, and in market sales and marketing teams as we build them. The role will be based at Impossible’s headquarters in Redwood City, CA and report to the Director of International Launches.
Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
The easiest -- if not only -- way to make our civilization sustainable is to eliminate livestock, the most dangerous technology on Earth. But humans won’t give up meat. So we need to make meat better -- more delicious and more nutritious, without animals as the underlying production technology. That means that making meat sustainably is the most important and urgent problem for the global scientific community.
Impossible Foods' mission is to completely replace the use of animals as a food-production technology by offering consumers everything they currently value about animal products -- and making products that are vastly superior to their animal analogues.
To do this, we are taking a revolutionary scientific and market-based approach. We are inventing efficient, sustainable ways to transform ingredients from plants into meat, fish and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the destructive environmental or public health impact.
Our world-class R&D team has been building the know-how and technology platform to produce meat, fish and dairy foods from plants. Impossible Foods is experiencing rapid growth and is resolutely committed to leading all aspects of the plant-based food revolution—from discovery to commercial production. The only thing that will separate Impossible Foods from success and failure is our ability to recruit more world-class experts.
Want to join? Check out the job opening and requirements below:
The International Launch Marketing Manager will be a key member of the international launch team and will be responsible for new market go-to-market marketing plans and building strong operational ties between the new markets and headquarters marketing teams. This will be a dynamic, fast moving role to help drive Impossible’s global consumer adoption. The role will work closely with the launch managers, cross-functional headquarters teams, and in market sales and marketing teams as we build them. The role will be based at Impossible’s headquarters in Redwood City, CA and report to the Director of International Launches.
You Will:
- Develop the marketing strategy and plan for new international markets: Lead market research, define market positioning, develop the consumer vision and strategy, and build marketing go-to-market plans for new markets with deep ties into local food culture.
- Project manage marketing planning: Coordinate detailed cross-functional marketing planning including local channel and content development.
- Assist in sourcing and managing agencies prior to market launch: As needed source and manage marketing agencies and events as the in market team is being built. new market events and marketing agencies.
- Deploy the marketing plans leading up to and through market launches: Lead the marketing implementation in-market as we build the local teams. Be on the ground leading activations, developing and implementing point of sales materials, sales partner setups, launches, and more.
- Support market launch sales: Develop initial marketing materials for sales teams and join key launch customer meetings to provide the marketing plan when needed.
- Develop global marketing systems that scale: In partnership with the cross-functional headquarters and in market teams, be the driver of creating global marketing processes and systems that scale.
- Recruiting: Assist in recruiting the initial in-market marketing teams when applicable.
You Have/Are:
- Mission driven with genuine passion for Impossible Foods’ mission
- 5+ years of marketing experience launching new products and international markets
- BA/BS degree
- Experience building and implementing go-to-market marketing plans and budgets
- Experience working with US companies driving global growth
- Experience in food service and retail environments preferred
- Experience launching brands in Asia preferred
- Ability to work in fast paced, highly cross-functional environment
- Entrepreneurial, willing to do what it takes to solve problems
- Creative, resourceful, and willing to be very hands-on to create never before tried ideas
- Strong project management skills
- Excellent communication and collaboration skills, with ability to work autonomously
- Outstanding work ethic and sense of ownership and accountability
- Ability to work with languages the candidate does not speak
- Ability to travel significantly, especially around new market launches
Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Similar jobs
Mobilizing talent for a climate positive world