Performance Marketing Analyst

The OVO Group’s purpose is to drive progress towards net zero carbon living. To reach Plan Zero, we need everyone to come together - not just as customers buying energy, but as members with a common goal. As part of this ambitious plan, our goal is to become the ‘Leading Employer in the UK’ by 2030. If you think you could be the talent we’re looking for, then come and join the adventure!

We launched in 2009 with a mission to change energy for the better. Since then, we’ve welcomed over a million members, planted a million trees, and set our sights on helping save the planet.

As a Group, we’re working to become a net zero carbon business by 2030, while helping our OVO Energy members halve their carbon footprints at the same time. 

Green energy and technology are great tools to fight the climate crisis with. But it’s people power that will rewrite history.  

So we’re building a zero carbon team inside and out. Of people who share our values, feel inspired by our mission, and want to make change happen. When you work for OVO, it’s not just a job. It’s the work of a lifetime. And we want the sharpest minds to help. 

Up for the challenge?

Where in the world of OVO will I be working? 

You’ll be working in the newly formed Growth team, working closely with Marketing, Commercial and Product to help us realise our ambitious growth targets this year.

As part of the data discipline community of practice, you will be connected to other analysts and data scientists. You will have the opportunity to contribute with your specialist knowledge to the data community, as you will learn and discuss other data related pieces of work or tools with the larger community.  

We are data driven individuals, making decisions based on insights and working with each other to optimise all aspects related to traffic acquisition.  You’ll be crucial in helping us to determine what projects take priority, but also be proactive and use your initiative to identify new opportunities.

What will I be doing?

Your role will be to own the analysis of our performance marketing campaigns and brand experiments. You will collaborate with the product team to identify further optimization opportunities and make sure that the data is structured in a fit for purpose format. You will deliver presentations on your findings and contribute to building a systematic approach to experimentation and testing of new hypotheses. 

Key responsibilities include:

• Daily evaluation of campaigns campaigns across multiple channels to achieve customer acquisition goals and maximize return on ad spend
• Identify optimization opportunities or growth, and analyzing the impact and effort required
• Collaborate with analysts and data scientists from external agencies to improve the effectiveness of the campaigns and validate the findings.
• Lead analytical analyses / projects such as funnel analysis, channel optimizations (SEM, Social, Display, Affiliates, Organic, SEO, Email), and marketing attribution.
• Define KPIs and improvements on how to monitor performance

Is this the job for me? 

You’ll be a self starter with strong performance marketing and analytics experience. You’ll be able to define and communicate your priorities with wider stakeholders, sharing analysis where appropriate and offering simple solutions to complex problems. You understand how each new person that joins OVO contributes to making the world a more sustainable and livable place.   

• Self starter, comfortable working with marketing, commercial and engineers
• Highly analytical, structured thinker who can work with complex data sets, drive insights and clearly communicate findings to a diverse set of stakeholders
• 4+ years of analytics experience (e.g., marketing analytics, product analytics, data science)
• Problem solver, able to work alone or as part of a team
• Experience with BiqQuery/web analytics tools (GA/Mixpanel), tag management solutions (Google Tag Manager) 
• Strong knowledge of Google Marketing Platform stack and paid social advertising platforms 
• Knowledge in SQL/BiqQuery & Python preferable
• Rigorous training in a quantitative discipline (e.g., Statistics, Analytics, Econometrics, Mathematics or related field)

From us you’ll get*

• An annual discretionary bonus
• 4% of your salary to spend on flexible lifestyle benefits
• 5% matched employer contribution to your pension
• 25 days holiday + 1 for your birthday
• And many more... 

(*) Please note that certain benefits kick-in once you have passed probation which can be up to 6 months after your start date.

We want the best people 

At OVO, we empower our people to have choice around where and when they work - flexible working arrangements can be discussed for all of our roles. Please speak to the Talent Acquisition team for more info.

We’re keen to meet people with varied backgrounds - our view is the more inclusive we are, the better our work will be. We want to build teams which represent a variety of experiences, perspectives and skills, and we recognise talent on the basis of merit and potential.

We understand some people may not apply for jobs unless they tick every box. If you're excited about joining us and think you have much of what we're looking for, even if you're not 100% sure… we'd love to hear from you.

Learn more about working in the OVO family of companies on our careers page and Glassdoor. We’re also delighted to have received a Top Employers certificate in 2018, 2019 and 2020!