Brand Manager

COMPANY DESCRIPTION
At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
We are looking for a creative-minded and strategic Brand Manager who can contribute to the category-defining work we do in the pursuit of feeding a better future. In this role, you’ll create and help lead breakthrough brand campaigns that introduce Beyond Meat to new audiences and inspire action. You have the ability to conceptualize an idea from the ground up and see it through with ambitious goals. You’re brand-obsessed, know our consumer, and can collaborate with internal and external partners to level-up every experience with our brand. 

RESPONSIBILITIES:

• Develops or helps lead the development of product launch campaigns that introduce new retail and restaurant innovation.
• Responsible for staying on strategy, creative development, budgets, and tracking KPIs while identifying and applying key learnings. 
• Develops or helps lead the development of brand campaigns and initiatives that amplify our voice and grow awareness. 
• Leads strategy and creative brand solutions for assigned customer programs, partnerships, and sponsorships.
• Delivers packaging design solutions for assigned products; collects interdepartmental, category, and consumer insights to inform design development. 
• Collaborates with the Digital team to ideate, produce, and measure success of compelling assets that deliver on communication priorities while maintaining brand integrity. 
• Liaises between the creative team and key stakeholders/ cross-functional leads on design projects; including but not limited to HR, Sales, and PR. 
• Collaborates with Ambassador and Field teams to deliver a clear, consistent and memorable brand experience from event set-up to product seeding. 
• Supports the PR team to deliver earned media coverage by ideating on inventive activations, delivering differentiating brand assets, and driving plans that amplify big wins.

QUALIFICATIONS:

• Bachelor’s Degree with 10+ years related work experience primarily in brand marketing; CPG preferred. 
• Prior experience in a fast-paced, small team environment. 
• Highly effective communicator who can align multiple priorities and personalities towards a common goal. 
• Experience with strategic partnerships and sponsorships. 
• Experience driving creative development and working directly with internal and agency creative teams.
• Experience with research and analysis.
• Proficient in Google Suite. 

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.