Manager, Consumer Insights

COMPANY DESCRIPTION
At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
Beyond Meat is looking for a dynamic self-starter who is passionate about turning insights into action that will inform decisions both internally and externally. The role will work directly with the Director of Insights & Analytics to create, synthesize, and leverage consumer insights to support the domestic and international growth initiatives of the company. This individual will work with cross-functional teams to integrate consumer-driven data from multiple sources for a methodical approach to decision-making.

Responsibilities

• Manage the global learning plan to build best in class expertise in marketplace and consumer understanding.
• Activate insights that will influence strategy, communication, product development, and pricing recommendations in domestic and international markets.
• Support quantitative and qualitative foundational consumer research activities in coordination with internal stakeholders and external vendors.
• Oversee all components of custom primary research, including design, methodology, project management, and presentation of results.
• Analyze and activate insights from research studies, including but not limited to: segmentation, attitude & usage studies, concept testing, price sensitivity studies, brand health tracking, and ad hoc custom surveys.
• Manage relationship with external research vendors, including the selection and requirements.
• Identify key business issues and opportunities through the interpretation of multiple data sources (i.e., primary, secondary, and third party data)
• Develop business cases, create topline stories, develop product concepts, and identify white spaces that can be leveraged to promote category expansion in the restaurant and CPG retail industries
• Provide thought leadership to inform marketing, innovation, and sales strategies by adding fact-based rigor in initial planning stages
• Support the Marketing and Sales team in the development of sell decks and other collateral by incorporating data-driven consumer and category insights

Qualifications

• Minimum of 5 years of experience in market research, consumer insights, or marketing, preferably within the restaurant or retail CPG industries
• Strong knowledge of quantitative and qualitative research methodologies and applications
• Ability to drive significant positive impact across a company, with a proven track record of driving results through fact-based insights
• Experience partnering with internal marketing and sales stakeholders to build presentations for customer meetings (demonstrating marketplace and consumer expertise)
• Strong data analysis skills, writing skills, and presentation skills, with the ability to synthesize data from multiple sources to answer business questions
• Ability to manage multiple concurrent projects and thrive in a cross-functional environment
• A structured thinker capable of problem-solving with the ability to translate insights into meaningful narratives and stories
• A self-starter who is passionate about getting data, using data, making sense of data, and helping others benefit from making analytics-driven decisions.

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.