Who are we?
Sidewalk Labs is an urban innovation company working to make cities more sustainable and affordable for all. We create products, invest in new companies, and help plan innovative places around the world. Since our founding in 2015, we’ve grown into an organization of over 100 employees based primarily in New York City. Our cross-disciplinary team consists of experts from real estate, urban planning, government, finance, technology, and engineering, among other backgrounds.
We’ve launched innovative companies addressing urban mobility, next-generation infrastructure, and community-based healthcare, and invested in startups working on everything from robotic furniture to digital electricity. We continue to work internally on projects such as factory-made mass timber construction that can improve housing affordability and sustainability, a digital master-planning tool designed to help developers and communities achieve shared objectives, and a new approach to all-electric neighborhoods.
With the potential to catalyze and scale new models for sustainable and affordable growth, our work is both exciting and complex. We are working to achieve something unprecedented — help us build it!
What is the role?
We are looking for a Digital Marketing Lead to build and run digital marketing for Mesa, our affordable energy-saving offering for commercial real estate. You are a “full suite digital” marketer who will leverage data to inform strategy, define creative needs, build and launch campaigns, monitor progress, perform post campaign analysis, and report out to the wider Sidewalk team. Your insights will be used to drive our go-to-market strategy and to identify metrics that guide our actions as we grow our audience of real estate owners and developers.
In this role you will report directly to the Associate Director of Business Development. Our objective is to grow Mesa’s top-of-funnel prospects.
More on Mesa:
Mesa is a Sidewalk Labs product to help commercial building owners, tenants, and managers cut wasted energy and manage their spaces remotely. Plus, it has tenant comfort at its core. One of Mesa’s key differentiators is super easy and quick installation, avoiding unnecessary labor and commissioning fees. A few links to learn more: explainer video, blog post, press release with Hines.
What You Will Achieve
After 3 months you will have
After 6 months you will have
After 12 months you will have
What We Expect
Subject matter expertise.
We are very excited to hear from you.
Sidewalk Labs is proud to be an equal opportunity employer. We actively seek applicants from underrepresented communities. Even if you are not 100% sure you are right for the role, please apply and we will be happy to consider your application. All employment is based on merit and business need, and we respond to each application we receive.