Director of Demand Gen and Digital Marketing

  • Aurora Solar
  • Remote
  • Mar 25, 2021
Full time role Marketing Sales

Job Description

What you'll do:

  • Inspire, manage and mentor an amazing team of demand generation professionals to meet and exceed bold goals
  • Work closely with the Product Marketing and GTM teams to deeply understand our core buyer segments, including SMB, mid-market and enterprise solar companies
  • Personalize content journeys and execute campaigns to increase market awareness, generate demand, accelerate pipeline, and grow sales
  • Develop strategies for both acquiring and nurturing leads that drive awareness, consideration, and purchase intent across all strategies and tactics, including email, SEO/SEM, paid social, media sponsorships, account-based marketing, and partner programs
  • Steer demand generation programs, including setting strategy, evaluating appropriate budgets, developing and running creative campaigns, measuring results, and optimizing marketing mix
  • Research and develop a media plan to support demand generation objectives
  • Continuously research, identify and test new strategies, tactics and technologies to accelerate growth, improve customer lifetime value, or reduce customer acquisition cost
  • Track, evaluate and present performance results and learnings

What we value:

  • 10+ years of experience in a B2B/SaaS company, ideally at fast growing organizations or teams
  • Prior experiencing managing a demand gen or digital marketing team
  • Working knowledge of inbound marketing and ideally, expertise in at least one digital channel (i.e., email, SEO, SEM, programmatic media, etc.)
  • Data savvy with a clear comprehension of modern marketing operations and advertising
  • Ability to build deep and meaningful relationships throughout the organization
  • Excellent project management skills and ability to build and improve processes
  • Ability to manage agency and contractor relationships
  • Outstanding writer and verbal communicator

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