Director of Demand Gen and Digital Marketing

What you'll do:

• Inspire, manage and mentor an amazing team of demand generation professionals to meet and exceed bold goals
• Work closely with the Product Marketing and GTM teams to deeply understand our core buyer segments, including SMB, mid-market and enterprise solar companies
• Personalize content journeys and execute campaigns to increase market awareness, generate demand, accelerate pipeline, and grow sales
• Develop strategies for both acquiring and nurturing leads that drive awareness, consideration, and purchase intent across all strategies and tactics, including email, SEO/SEM, paid social, media sponsorships, account-based marketing, and partner programs
• Steer demand generation programs, including setting strategy, evaluating appropriate budgets, developing and running creative campaigns, measuring results, and optimizing marketing mix
• Research and develop a media plan to support demand generation objectives
• Continuously research, identify and test new strategies, tactics and technologies to accelerate growth, improve customer lifetime value, or reduce customer acquisition cost
• Track, evaluate and present performance results and learnings

What we value:

• 10+ years of experience in a B2B/SaaS company, ideally at fast growing organizations or teams
• Prior experiencing managing a demand gen or digital marketing team
• Working knowledge of inbound marketing and ideally, expertise in at least one digital channel (i.e., email, SEO, SEM, programmatic media, etc.)
• Data savvy with a clear comprehension of modern marketing operations and advertising
• Ability to build deep and meaningful relationships throughout the organization
• Excellent project management skills and ability to build and improve processes
• Ability to manage agency and contractor relationships
• Outstanding writer and verbal communicator