Manager, Digital Product Marketing

POSITION SUMMARY

The Manager, Digital Product Marketing reporting to the Vice President, Digital will lead the creation, development and implementation of all marketing-led digital product strategies. The Manager will oversee the Inspire marketing site, landing page strategies, multi-variate testing to support marketing test and learn strategy, site-side analytics, SEO and will act as the voice of digital product marketing across the organization.

THE MANAGER, DIGITAL PRODUCT MARKETING HAS FIVE MAIN RESPONSIBILITIES

1. Manage the digital customer experience on website from homepage through funnel to enhance brand appeal and consideration
2. Optimize conversion rate through continuous onsite multivariate testing
3. Create unique 1-1 customer experiences through onsite personalization and targeted landing pages
4. Manage SEO strategy and reputation management to ensure high search ranking and positive reviews
5. Build strong analytics foundation to power data-driven performance enhancements

SOME YEAR 1 DELIVERABLES

• Increase ROI through onsite optimizations and rigorous test and learn
• Build strong foundation of marketing analytics 
• Evolve website content and storytelling alongside our brand evolution
• Increase conversion rate through landing page testing and optimization
• Increase organic search traffic and improve search ranking
• Improve our customer reviews and ratings through reputation management 

SUCCESS METRICS

• Time on site and page views
• Bounce rate
• Conversion
• On time and on budget 
• Organic search traffic and search ranking

DESIRED TRAITS

• Data-driven, Analytical
• Curious
• Customer Obsessed
• Technical
• Collaborative

EXPERIENCE

• Must Have
  • 5+ years of direct hands-on digital product marketing and SEO experience
  • Experience leading site and landing page strategy
  • A track record of quantifiable results and successes driving onsite engagement and conversions
  • Analytical thinker with hands-on technical know-how to work within a CMS system and manage an A/B testing platform
  • Bachelor’s degree
• Nice to Have
  • Unique curiosity and experience within cleantech or related efforts in fighting climate change
  • Passion for growth and testing & learning
  • Customer-obsessed product marketer who is passionate about building unique and relevant experiences for consumers