Marketing Coordinator

  • Bowery Farming
  • New York, NY
  • Apr 09, 2021

Job Description

What You'll Do:

  • Partner with the Communications & Product Marketing Innovation teams to support the execution of our strategy
  • Work with the Communications team to develop a world class brand experience for key stakeholders, including coordinating and overseeing product seeding and swag shipments to media, influencers and important stakeholders
  • Work with the Product Marketing team to bring new products to life by supporting project management and product/go-to-market logistics
  • Research speaking engagement opportunities, journalists, awards and industry events
  • Conduct deep-dive audits to identify earned media opportunities tied to consumer, trade, brand and evergreen topics
  • Assist with social media content development to amplify earned media
  • Monitor industry news coverage and trends and flag relevant coverage to the Communications team
  • Attend industry panels and share key learnings with the broader team
  • Coordinate development and design of merchandising
  • Assist in consumer learning initiatives: Help organize logistics of slack community, monitor day to day and write prompts
  • Design and develop ad hoc quant studies if needed (naming, packaging design, etc)

Who You Are:

  • You have experience in Brand, Communications, or Product Marketing at a high-growth CPG company
  • You have excellent verbal and written communication skills
  • You have an entrepreneurial spirit and are proactive and scrappy; you are effective working both independently and collaboratively
  • You have excellent organizational skills and the ability to thrive in a fast-paced environment with tight deadlines
  • You are a self-starter who can manage several projects involving multiple stakeholders at once
  • You have enthusiasm for Boweryโ€™s mission and how technology can improve the plant and our food supply
  • You are comfortable working in a flexible environment (working out of our farms, HQ, and remotely)

Organization Type

Company

Organization Size

101-250

Sectors

Food & Agriculture

Drawdown solutions

Plant-Rich Diets