Impossible Foods is addressing the most catastrophic threats facing humanity: climate change and biodiversity collapse. A global transition to a plant-based food system will turn back the clock on atmospheric CO2 levels, restore natural ecosystems and reverse meltdown in wildlife biomass. The easiest -- if not only -- way to make our civilization sustainable is to eliminate livestock, the most dangerous technology on Earth. But humans won’t give up meat. So we need to make meat better -- more delicious and more nutritious, without animals as the underlying production technology. That means that making meat sustainably is the most important and urgent problem for the global scientific community. Impossible Foods' mission is to completely replace the use of animals as a food-production technology by offering consumers everything they currently value about animal products -- and making products that are vastly superior to their animal analogues. To do this, we are taking a revolutionary scientific and market-based approach. We are inventing efficient, sustainable ways to transform ingredients from plants into meat, fish and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the destructive environmental or public health impact. Our world-class R&amp;D team has been building the know-how and technology platform to produce meat, fish and dairy foods from plants. Impossible Foods is experiencing rapid growth and is resolutely committed to leading all aspects of the plant-based food revolution—from discovery to commercial production. The only thing that will separate Impossible Foods from success and failure is our ability to recruit more world-class experts. Want to join? Check out the job opening and requirements below: The China Director of Marketing will build and lead Impossible’s early marketing function in China as we build the market and brand. You will be responsible for positioning Impossible’s brand and products, defining messaging, building go to market marketing plans, interfacing with agencies, growing sales in partnership with the sales team and building the marketing team as the business grows. You will lead a combination of consumer marketing, retail marketing and food service marketing. The role will report to Impossible’s Head of the China business.<h3>You Will:</h3><ul><li>Set the brand vision and build go-to-market marketing strategy and plans in partnership with the international launch and headquarters marketing and communications teams.</li><li>Develop and deploy customer marketing (business to business): Build and execute marketing plans and campaigns for e-commerce, offline retail, and food service customers to drive Impossible awareness and drive sales.</li><li>Develop and deploy consumer marketing: Create and execute consumer marketing initiatives and campaigns to drive awareness and create an aspirational brand. You will develop the vision for the Impossible consumer in the local market and deploy into action. Define market positioning, audience segments, and marketing and communications strategies and programs.</li><li>Source and manage marketing and communications agencies: Co-manage regional and global marketing, creative, and communications agencies along with Impossible headquarters. Negotiate contracts, set clear objectives, drive high quality and timely work, and measure performance with each agency.</li><li>Develop key performance indicators, measure results: Develop aggressive target objectives and drive and manage initiatives to achieve targeted objectives within budget. Lead development of performance dashboards, recaps and measure return on investment.</li><li>Build and lead the Impossible’s China marketing function: You will be responsible for setting the vision and building the initial local marketing organization. You will roll up your sleeves to do anything and everything that needs to be done and will recruit and lead top end marketing talent as the market develops.</li><li>Lead China marketing communications with global teams: Communicate frequently, clearly and proactively with Impossible’s global teams to stay aligned and moving together to achieve Impossible’s global business goals and mission.</li><li>Budget management: Develop, own, and manage the China marketing and communications budget. </li></ul><h3>You Have:</h3><ul><li>True passion for Impossible’s mission!</li><li>BA/BS or related experience</li><li>12+ years working in corporate or start-up environments in marketing, communications or advertising, brand or product marketing, preferably with CPG, F&amp;B, or lifestyle brands</li><li>Strong marketing and communications leadership, including creating new consumer movements</li><li>Majority of career in China, including leading major marketing roles</li><li>Experienced with ecommerce and digital marketing in China</li><li>Food Service and Retail experience, a plus</li><li>Track record of results-driven marketing planning and execution</li><li>Experience partnering with and leading cross-functional teams </li><li>Creative, blast through obstacles, do everything it takes to succeed approach</li><li>Proven success working independently and navigating in an ever changing and often chaotic (and exciting) high growth environment</li><li>Project management skills in developing and executing marketing and communications</li><li>Exceptional verbal and written communication skills and strong interpersonal skills</li><li>Strong analytical skills with metrics based, results driven approach</li><li>Comfort with change in a fast-paced startup environment</li><li>Proficient in Microsoft Office, Google Suite and Salesforce</li><li>Fully bi-lingual in Mandarin and English</li><li>Location based in Shanghai</li><li>Ability to travel in China and periodic travel out of market including United States</li></ul> Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.  Depending on your location, the California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here: <a href="https://impossiblefoods.com/careers/notice" style="font-size:10pt;" target="_blank" rel="noreferrer noopener">https://impossiblefoods.com/careers/notice</a>. By submitting your application, you are agreeing to our use and processing of your data as required.

Impossible Foods Inc. is a company that develops plant-based substitutes for meat and dairy products. Headquartered in Redwood City, California, the company aims to give people the taste and nutritional benefits of meat without the negative health and environmental impacts associated with livestock products.

China Director of Marketing

Impossible Foods is addressing the most catastrophic threats facing humanity: climate change and biodiversity collapse. A global transition to a plant-based food system will turn back the clock on atmospheric CO2 levels, restore natural ecosystems and reverse meltdown in wildlife biomass. The easiest -- if not only -- way to make our civilization sustainable is to eliminate livestock, the most dangerous technology on Earth. But humans won’t give up meat. So we need to make meat better -- more delicious and more nutritious, without animals as the underlying production technology. That means that making meat sustainably is the most important and urgent problem for the global scientific community. Impossible Foods' mission is to completely replace the use of animals as a food-production technology by offering consumers everything they currently value about animal products -- and making products that are vastly superior to their animal analogues. To do this, we are taking a revolutionary scientific and market-based approach. We are inventing efficient, sustainable ways to transform ingredients from plants into meat, fish and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the destructive environmental or public health impact. Our world-class R&amp;D team has been building the know-how and technology platform to produce meat, fish and dairy foods from plants. Impossible Foods is experiencing rapid growth and is resolutely committed to leading all aspects of the plant-based food revolution—from discovery to commercial production. The only thing that will separate Impossible Foods from success and failure is our ability to recruit more world-class experts. Want to join? Check out the job opening and requirements below: The China Director of Marketing will build and lead Impossible’s early marketing function in China as we build the market and brand. You will be responsible for positioning Impossible’s brand and products, defining messaging, building go to market marketing plans, interfacing with agencies, growing sales in partnership with the sales team and building the marketing team as the business grows. You will lead a combination of consumer marketing, retail marketing and food service marketing. The role will report to Impossible’s Head of the China business.<h3>You Will:</h3><ul><li>Set the brand vision and build go-to-market marketing strategy and plans in partnership with the international launch and headquarters marketing and communications teams.</li><li>Develop and deploy customer marketing (business to business): Build and execute marketing plans and campaigns for e-commerce, offline retail, and food service customers to drive Impossible awareness and drive sales.</li><li>Develop and deploy consumer marketing: Create and execute consumer marketing initiatives and campaigns to drive awareness and create an aspirational brand. You will develop the vision for the Impossible consumer in the local market and deploy into action. Define market positioning, audience segments, and marketing and communications strategies and programs.</li><li>Source and manage marketing and communications agencies: Co-manage regional and global marketing, creative, and communications agencies along with Impossible headquarters. Negotiate contracts, set clear objectives, drive high quality and timely work, and measure performance with each agency.</li><li>Develop key performance indicators, measure results: Develop aggressive target objectives and drive and manage initiatives to achieve targeted objectives within budget. Lead development of performance dashboards, recaps and measure return on investment.</li><li>Build and lead the Impossible’s China marketing function: You will be responsible for setting the vision and building the initial local marketing organization. You will roll up your sleeves to do anything and everything that needs to be done and will recruit and lead top end marketing talent as the market develops.</li><li>Lead China marketing communications with global teams: Communicate frequently, clearly and proactively with Impossible’s global teams to stay aligned and moving together to achieve Impossible’s global business goals and mission.</li><li>Budget management: Develop, own, and manage the China marketing and communications budget.&nbsp;</li></ul><h3>You Have:</h3><ul><li>True passion for Impossible’s mission!</li><li>BA/BS or related experience</li><li>12+ years working in corporate or start-up environments in marketing, communications or advertising, brand or product marketing, preferably with CPG, F&amp;B, or lifestyle brands</li><li>Strong marketing and communications leadership, including creating new consumer movements</li><li>Majority of career in China, including leading major marketing roles</li><li>Experienced with ecommerce and digital marketing in China</li><li>Food Service and Retail experience, a plus</li><li>Track record of results-driven marketing planning and execution</li><li>Experience partnering with and leading cross-functional teams&nbsp;</li><li>Creative, blast through obstacles, do everything it takes to succeed approach</li><li>Proven success working independently and navigating in an ever changing and often chaotic (and exciting) high growth environment</li><li>Project management skills in developing and executing marketing and communications</li><li>Exceptional verbal and written communication skills and strong interpersonal skills</li><li>Strong analytical skills with metrics based, results driven approach</li><li>Comfort with change in a fast-paced startup environment</li><li>Proficient in Microsoft Office, Google Suite and Salesforce</li><li>Fully bi-lingual in Mandarin and English</li><li>Location based in Shanghai</li><li>Ability to travel in China and periodic travel out of market including United States</li></ul> Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.&nbsp; Depending on your location, the California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here: <a href="https://impossiblefoods.com/careers/notice" rel="noreferrer noopener">https://impossiblefoods.com/careers/notice</a>. By submitting your application, you are agreeing to our use and processing of your data as required.

China Director of Marketing

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Impossible Foods