Digital Marketing Specialist

EnergyHub's Program Marketing team is responsible for delivering digital and traditional marketing campaigns to drive customer enrollment in thermostat, electric vehicle and battery-focused demand response programs. These programs empower utilities and their customers to create a clean, distributed energy future, and we're looking for an Acquisition Marketing Specialist to join the team and help us drive these efforts.

This is a unique opportunity for someone with digital marketing skills who wants to contribute to a clean energy focused, mission driven enterprise software company.

Responsibilities

• Work with clients, marketing vendors, and internal teams to launch and run B2C marketing campaigns in both digital and traditional channels
• Conceptualize campaign messaging and user experience flows, while collaborating with creative stakeholders to develop marketing collateral
• Build the acquisition marketing playbook to scale EnergyHub’s growing set of EVSE programs
• Present program marketing plans to utility clients and provide updates on campaign performance
• Identify and test new marketing channels with an eye towards maximizing ROI
• Use data and analytics tools to define target audiences and optimize campaign performance

Skills/Qualifications

• 2-3 years of acquisition marketing experience and a BA/BS
• Hands-on experience with digital marketing platforms, like Google AdWords and Facebook Business Manager
• Data-driven mindset with an affinity for Excel and Google Analytics
• Strong communication and storytelling skills and ability to distill complex concepts into key takeaways for clients and senior leadership.
• Highly organized, with an ability to manage multiple projects, deadlines and budget

Nice to haves

• E-commerce and/or energy industry experience 
• Experience with Tableau or other data visualization tools

• Collaborate with outstanding people: Our employees work hard, do great work, and enjoy collaborating and learning from each other. 
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the team!
• Gain well rounded experience: EnergyHub offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Work with the latest technologies: You’ll gain exposure to a broad spectrum of  IoT, SaaS and machine learning challenges, including distributed fault-tolerance, device control optimization, and process modeling to support scalable interaction with disparate downstream APIs. 
• Be part of something important: Help create the future of how energy is produced and consumed. Make a positive impact on our climate.
• Focus on fun: EnergyHub places high value on our team culture. Happy hours and holiday parties are important to us, but what’s also important is how our employees feel every single day. 

EnergyHub is a growing enterprise software company that works with the most forward-thinking companies in smart energy. Our platform lets consumers turn their smart thermostats, electric cars, water heaters, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power. We work on technology that already provides energy and cost savings to millions of people through partnerships with the leading companies in the Internet of Things.

EnergyHub offers a generous benefits package including 100% paid medical for employees and a 401(k) with employer match. We offer a casual environment, the flexibility to set your own schedule, a fully stocked fridge and pantry, free Citi Bike membership, secure bike rack, gym subsidy, paid parental leave, and an education assistance program.

EnergyHub is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.