Manager, Digital Marketer-EMEA

COMPANY DESCRIPTION
At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
We are focused on raising the bar on talent and are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and the employee experience. The Digital Marketer will manage digital marketing across the brand. This includes communication on social, digital, and web content.
The ideal candidate will be a leader with deep experience and a track record of executing innovative campaigns driving consumer engagement. You will partner closely with other departments and agencies to develop and execute programs that deepen the relationship with existing customers and attract new ones. You will have your pulse on the consumer to ensure that all resources are driving and growing a connected ecosystem. The role spans B2C and B2B, supports the marketing strategy and leads implementation of digital campaigns designed to generate leads and grow the sales pipeline for the brand. 
We are looking for an ambitious digital marketing professional, with a can-do mentality, highly motivated, excellent project management skills, and the ability to multitask in a highly energetic entrepreneurial environment. You must be passionate about social media and culture, with proven experience of using social media to increase brand engagement and reach. You have strong written and verbal communications skills, and the ability to influence others. You are an organized self-starter with a strong bias for action and the ability to work with cross-functional teams. You are for creativity and innovation but also for rigorous testing, measurement and iteration to improve results continuously. In this role you will report to the Marketing Manager in EMEA and have a dotted line to the Senior Director of Digital Marketing in the US.

RESPONSIBILITIES:

• Manage and execute digital strategy for EMEA region, based on leading global Beyond Meat strategy.
• Oversee our digital and social channels, digital marketing initiatives, and content program.
• Oversee external agency partners and internal partners on resourcing, strategy, development, execution, and optimization.
• Manage and oversee organizing, scheduling, and programming all Beyond Meat EMEA content (latest launches, brand initiatives) and how it lives across our owned social and digital network.  
• Be proficient in paid social set-up and execution.
• Stay up to date with trends, cultural moments, social updates, and competitor activity, keeping in mind local brand appropriateness and cultural moments. 
• You will be the “last line of defense” after agency to ensure content is posted at the correct times with the correct messaging points, spelling, graphics, and specs. 
• Monitor social trends and conversations in order to add topics that make sense for the Beyond Meat brand.
• Will create original content like Posts and Stories within the social media platforms and create localized and language specific content and copy.
• Knowledge of key social metrics and the ability to track key performance indicators to generate social reporting as well as analyzing sentiment and current consumer conversation.

QUALIFICATIONS:

• 4 - 6 years relevant marketing/communication work experience in both social media and digital marketing and experiential activation.
• Bachelor or master’s degree in Business, Marketing, or Communications preferred FMCG background, ideally in international food business.
• Experience creating and supporting integrated digital marketing, social media campaigns, and engagement events as well as developing full cycle reveal to launch and post launch strategies.
• Experience in developing and executing innovative communication plans and working with agencies developing on-point content.
• Highly organized, focused, and detail-oriented and also able to build plans, presentations.
• Deep interest and knowledge in social media and the newest updates and tools for each platform (IGTV, IG Stories, IG Reels, Facebook, Twitter, YouTube, TikTok, etc.).
• Experience reacting to trends and timely moments to generate social conversation and buzz. Humorous and internet-centric writing and responding. 
• Experience with project management, organizational systems, and workflows.
• Great interpersonal skills that allow constructive collaboration across multiple departments and projects. 
• Proficient and knowledgeable with English spelling, grammar, and written communications. 
• Flexible schedule to accommodate different time zones.
• Work from Home (COVID driven) and Amsterdam Office after lockdown lifts.

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.