Director of Marketing

almost 3 years ago
Full time role
Remote... more
Remote... more

Company

Having a sincere focus on sustainability is no longer just a nice-to-have... it's a must-have! EcoCart is a free and ...

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Job Description

Our ideal candidate: As Director of Marketing at EcoCart, you will be the first marketing hire to create and lead this function. You will lead the overall brand management and development of the EcoCart brand strategy, positioning, and voice ensuring they come to life across all our customer experience touchpoints. This role will be charged with creating and building a long-term emotional connection with EcoCart merchants and consumers that grows brand awareness and drives traffic (new and existing), conversion, and engagement. You'll be tasked to engage with the community, and build demand for our product by experimenting with different channels to find a scalable and efficient way for EcoCart to grow. As the company grows you will be responsible to build out the marketing team, both in-house and with agency partners. This is a unique opportunity to be the first person to lay the foundation for the entire marketing organization.

What you'll do:

  • Define, champion, and deliver an effective brand marketing strategy
  • Lead strategic brand positioning and awareness
  • Drive marketing creative look, feel, and execution for the brand across all vehicles
  • Build our community strategy that will activate our mission in a significant way
  • Together with the founders, define the vision and strategies for the overall brand and serve as a key voice across the entire company
  • Lead, coach, and develop a team of high performing, results-oriented marketing professionals
  • Own marketing P&L to develop efficient customer acquisition and attribution channels.

 

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Having a sincere focus on sustainability is no longer just a nice-to-have... it's a must-have! EcoCart is a free and ...

View Company Profile

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