Social Media Planning and Programming Coordinator

COMPANY DESCRIPTION
At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
The Social Programming and Planning Coordinator is responsible for organizing, shaping, and executing every social post that goes out to Beyond Meat's 3M+ connected followers. Working closely with the social team this position will be pivotal to ensure that content is organized, quality checked, scheduled, and then finally posted for the world to see. In addition to the highly organizational side of the role, this position will be focused on developing the social voice of the brand. Giving input and creatively thinking about how we write captions, how we respond to consumers, and what conversations online we choose to be involved in. This position should be filled with someone who is passionate about the world of social media and highly in-tune with how to post and interact on all social networks. 

RESPONSIBILITIES:

• Manage and oversee organizing, scheduling, and programing all Beyond Meat content and how it lives across our owned social and digital network. 
• Lead all social captions and messaging, with creative support from the social team.
• Work closely with the social and digital team to keep the calendar up to date on the latest launches, brand initiatives and trends. 
• Stay up to date with cultural moments, social updates, and competitor activity, keeping in mind brand appropriateness and cultural moments. 
• Work collaboratively when writing and publishing the Beyond Meat Monthly Newsletter.
• Be the “last line of defense” to ensure content is posted at the correct times with the correct messaging points, spelling,  graphics, and specs. 
• Manage social community management (DM’s, comments, retweets, engagements and more).
• Monitor social trending and conversations in order to add into topic that makes sense for the Beyond Meat brand.
• Consult and collaborate with long and short form productions to ensure social and digital distribution is top-of-mind. 
• Create original content like IG Stories within each platform.
• Knowledge of key social metrics and the ability to track key performance indicators to generate social reporting as well as analyzing sentiment and current consumer conversation.

QUALIFICATIONS:

• 1-2 years of social media programing experience
• Extremely organized, focused, and detail-oriented. 
• Proficient and knowledgeable with proper spelling, grammar, and written communications. 
• Deep interest and knowledge in social media and the newest updates and tool for each platform (IGTV, IG Stories, IG Reels, Facebook, Twitter, YouTube, TikTok, etc.)
• Experience reacting to trends and timely moments to generate social conversation and buzz. Humorous and internet-centric writing and responding. 
• Creative writing or comedy writing experience.
• Preferred experience with platforms like Mail Chimp and Klaviyo, Social Bakers, and Adobe Suites.
• Experience with project management, organizational systems, and workflows.
• Interpersonal skills that allow constructive collaboration across multiple departments and projects. 
• Flexible and adaptable in the ever-changing digital landscape, ability to work nights and weekends when needed.
• Comfortable and professional around professional athletes and celebrities. Ability to maintain confidentiality.
• Thorough understanding of plant-based community, music, sports, culture, and internet culture.

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.