Product Marketing Manager, Fleet Industry

  • Charge Point
  • Campbell, CA
  • May 01, 2021

Job Description

About Us

With electric vehicles (EVs) expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on EV charging and established a business model that's been validated by more than a decade in business and thousands of customers. As now a public company, we remain focused on broadening our market leadership and building on years of innovation. ChargePoint offers a once-in-a-lifetime chance to build our all-electric future and dominate a trillion-dollar market. 

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Discover what it’s like to help build the fueling network of the future - check out our Engineering Blog.

Reports To

Director, Product Marketing


What You’ll Bring to ChargePoint

We are seeking a proven B2B Product Marketing Manager to join our growing team as a Product Marketing Manager. You will be the product marketing owner and subject matter expert for the Fleet Charging & Energy Solutions product portfolio of networked charging solutions and related services. In this role, you will be responsible for positioning, messaging, segmentation, content and integrated go-to-market strategies for the North American Fleet segment. To succeed in this role, you will be required to develop strong working relationships and work cross-functionally with the Product, Sales, Marketing, and Sales Enablement organizations.


The ideal candidate has background in e-mobility Fleet solutions and enjoys the technical side of product marketing, possess excellent communication and prioritization skills and thrives in a fast paced, early market environment.

What You’ll Do

  • Own product positioning and messaging: develop a compelling narrative and value propositions for our Fleet solutions to communicate our vision to Fleet segments.
  • Design, execute, and deliver on cohesive go-to-market strategies to help accelerate new pipeline. Quarterback product launches in partnership with cross-functional teams.
  • Develop and manage the creation of Fleet specific assets, tools and collaterals such as positioning statements, key messages, data sheets, real-world proof point/client quotes, pitch decks, competitive battlecards, web page content, white papers, brochures, and product training.
  • Be the subject matter expert on Fleet Electrification, including a deep understanding of market dynamics, and competitive landscape.
  • Build deep market insights by segment to better understand customer pain points and derive customer insights. Help to define market requirements for additional product capabilities and features.
  • Work closely with the industry experts to ensure effective thought leadership and ongoing relevance in the market.



  • 5+ years of product marketing experience for B2B technology company.
  • Business, Marketing or related B.S./B.A.
  • Prior experience in fleets or clean energy industry is highly preferred.
  • Experience in business-to-business marketing of technology and hardware
  • Excellent communication written, verbal and presentation skills to both technical and non-technical audiences. Skilled in translating complex products into simple solutions.
  • Strong organizational skills, ability to execute in a fast paced, high demand environment while balancing multiple priorities.

Please share examples of your work particularly those that highlight your writing, messaging, content development skills.



Full time position in Campbell, CA or remote.

We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

If there is a match between your experiences/skills and the Company needs, we will contact you directly.

ChargePoint is an equal opportunity employer. 
Applicants only - Recruiting agencies do not contact.




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