Director, Performance Marketing

almost 3 years ago
Full time role
Seattle, WA, US... more
Seattle, WA, US... more

Job Description

Why We’re Rad (about us): 
Rad Power Bikes, America’s largest e-bike brand, is on a mission to get people riding radical electric bikes that are built for everything and priced for everyone. 
Our company is a driving force behind the ebike market expansion in North America, and we’re growing rapidly in Europe. At this rate we’ll more than double in size by the end of 2021, and we’re looking for RADICAL people to join our global teams: Responsible, Approachable, Diverse, Innovative, Customer-Driven, Accountable, and always Learning.
We are seeking a Director of Performance Marketing to lead the development, execution, and analysis of Rad Power Bikes' paid acquisition campaigns that will run largely across SEM, paid social, and display, but also feature offline channels. This role will be responsible for setting up programs & building the dedicated growth marketing organization from scratch, reporting directly to our CRO.

Why You’re Rad (about you):

  • 10-15 years of experience working in at a VP/Director level leading growth/performance marketing , specifically in a high growth start up environment, with deep hands on experience with across growth channels including paid media/paid social media, display, retargeting, affiliates, influencers and CRM/Email marketing 
  • Experience building, leading, and managing a team of high performance growth / performance markets
  • Have owned & managed a 8-figure marketing budget, forecasting monthly and annual sales goals, and communicating results 
  • Extensive experience creating acquisition, retention and reactivation strategy and working with your team and partner functions to implement and measure success/failure of your initiatives and iterate as you go 
  • Deep expertise in multi-touch attribution, developing Customer Lifetime and Cost per Acquisition models, guiding finance, channel and executive teams on results 
  • Deep experience using  data to drive decisions, and a strong bias towards action & a desire to work in a fast-paced, ever-changed environment

Additional Requirements:

  • 4 year degree or equivalent work experience 
  • Experience working with eComm and/or D2C brands 
  • Impeccable oral & written communication skills 
  • Data driven mindset

You get bonus points for:

  • Experience with bikes or ebikes

Had you been with us last month, you would have:

  • Managed the day to day operations of our display, paid Search, PLA, Affiliates, influencer and paid social and email marketing campaigns
  • Collaborated closely with Brand/Content, PR, commercial, and eComm functions/teams to create campaigns based off current objectives
  • Directed the Creative Team to produce content for marketing creative across platforms
  • Pilot and launch new opportunities/platforms as they reach maturity 
  • Provided actionable insights on target audiences to inform and evolve future campaigns
  • Served as a subject matter expert for all things performance marketing and acted as a resource across the organization to foster a collaborative learning environment
  • Collaborated with the marketing team in creating and testing new creative, audiences, and personas 
  • Mentored and managed a team of highly engaged & driven individuals focused on growth marketing 
  • Other duties as required
Rad Power Bikes is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
If you need assistance or an accommodation due to a disability, you may contact us at 800-939-0310 or jobs@radpowerbikes.com.

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