Director of Digital Content and Growth Marketing

  • Planet
  • San Francisco, CA
  • May 02, 2021

Job Description

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is headquartered in San Francisco, California, Earth.

About the Role:  

The Director of Digital Content and Growth Marketing is a senior level leadership role focused on driving and nurturing new leads and awareness, through engagement with Planet’s digital programs and content. Building and leading a team, this role ensures our digital campaigns have innovative, high-quality, consumable content that fits our target prospects’ needs and interests at each stage of our marketing funnel. The team will collaborate with and maintain content created by other parts of the marketing and communications organizations (and from other organizations), and ensure that content is delivered in compelling and consistent ways to create engagement across key digital platforms and communities. As part of driving expanded digital reach for Planet, this team will also be responsible for collaborating with Demand Generation and others to include very targeted paid social media/paid search content as part of our marketing campaign mix to engage prospect and customer audiences and communities over time.  

The Digital Content/Growth Marketing Team, a new department for Planet, requires this leader to develop the overall strategy for digital-driven content and growth, as well as build and manage the team, collaborating cross-functionally to drive expanded awareness and engagement with Planet from our digital programs.  This leader will have to be both strategic and hands-on -- in essence to be the “glue” to make content consumable for marketing campaigns/programs produced and executed by the demand generation team.

The Director of Digital Content and Growth Marketing is also responsible for partnering closely with the Communications team and others to assess and build a business plan for how to best leverage Planet’s different communities - developer, scientific, education, or others - to obtain engaging content, and expand our brand awareness and lead generation capabilities.

This leader will collaborate closely with the Demand Generation, Product/Solutions Marketing and Communications teams, to ensure our content and programs create engagement with leads to nurture into qualified opportunities.  


Impact You’ll Own:

  • Set overall digital content marketing strategy and plan for awareness/lead generation
  • Develop the overall digital content strategy end-to-end that ensures the right type of content is included at each stage in the funnel (buyer’s journey) to engage prospects and optimize the impact of our demand generation programs to maximize our ROI   
  • Effectively build and manage team, with successful outcomes using data and analytics
  • Develop, analyze, and optimize digital content for our demand generation marketing campaigns, and align content mix to engage across multiple channels (demand generation and lead funnel focused)
  • Develop strategy, test and build out program to take advantage of paid search/paid social channels to target engaging content to very specific prospects and customers as part of our overall marketing campaign mix 
  • Assess and determine the best way to leverage key Planet communities, such as scientific, education and developer communities, to harvest engaging content and expand brand and market reach (includes development of the business plan to validate potential)
  • Work closely with the creative team to ensure the content plan is converted into engaging content 


What You Bring:

  • 7 to 10+ years experience in digital-based marketing, demand generation, content development, paid search, and analyzing content success via lead and pipeline growth
  • BA in marketing, communications or related field/related experience
  • Experience building and managing a high performance digital marketing team
  • Deep expertise and success in demand generation, field marketing, and digital content marketing is key to success in this role
  • Experience developing, optimizing, analyzing and reporting on digital content marketing campaigns integrated across multiple channels 
  • Strong collaboration and communications skills to work effectively across various teams - including marketing, communications, creative, and sales - in order to drive successful content engagement in our digital growth programs  
  • Bias towards action and using metrics and measurements to achieve goals and advance the success of our digital marketing activities
  • Energetic team player, creative and resourceful 
  • Outstanding people manager 

Benefits While Working at Planet:

  • Comprehensive Health Plan
  • Wellness program and onsite massages in specific offices
  • Flexible Time Off
  • Recognition Programs
  • Commuter Benefits
  • Learning and Tuition Reimbursement
  • Parental Leave
  • Offsites and Happy Hours
  • Volunteering Benefits

Some Press About Us: 

Our CEO, Will Marshall featured on TED and featured in a Planet Blog

“Planet: Bringing Space Back Down to Earth”

Tiny, privately owned satellites are changing how we view the Earth features in NBC News

“Planet And Rocket Lab Create Mission Patch To Honor Women In Aerospace” —Planet Blog

Why we care so much about Belonging. 

We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate  north star of Belonging, dreaming big as we approach our ongoing work with diversity, equity and inclusion.  If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply!  At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description.  We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts.  We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride. 

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