Welcome to Planet. We believe in using space to help life on Earth.
Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.
Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.
As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.
We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.
Planet is headquartered in San Francisco, California, Earth.
About the Role:
The Director of Digital Content and Growth Marketing is a senior level leadership role focused on driving and nurturing new leads and awareness, through engagement with Planet’s digital programs and content. Building and leading a team, this role ensures our digital campaigns have innovative, high-quality, consumable content that fits our target prospects’ needs and interests at each stage of our marketing funnel. The team will collaborate with and maintain content created by other parts of the marketing and communications organizations (and from other organizations), and ensure that content is delivered in compelling and consistent ways to create engagement across key digital platforms and communities. As part of driving expanded digital reach for Planet, this team will also be responsible for collaborating with Demand Generation and others to include very targeted paid social media/paid search content as part of our marketing campaign mix to engage prospect and customer audiences and communities over time.
The Digital Content/Growth Marketing Team, a new department for Planet, requires this leader to develop the overall strategy for digital-driven content and growth, as well as build and manage the team, collaborating cross-functionally to drive expanded awareness and engagement with Planet from our digital programs. This leader will have to be both strategic and hands-on -- in essence to be the “glue” to make content consumable for marketing campaigns/programs produced and executed by the demand generation team.
The Director of Digital Content and Growth Marketing is also responsible for partnering closely with the Communications team and others to assess and build a business plan for how to best leverage Planet’s different communities - developer, scientific, education, or others - to obtain engaging content, and expand our brand awareness and lead generation capabilities.
This leader will collaborate closely with the Demand Generation, Product/Solutions Marketing and Communications teams, to ensure our content and programs create engagement with leads to nurture into qualified opportunities.
Impact You’ll Own:
What You Bring:
Benefits While Working at Planet:
Some Press About Us:
Tiny, privately owned satellites are changing how we view the Earth features in NBC News
Why we care so much about Belonging.
We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate north star of Belonging, dreaming big as we approach our ongoing work with diversity, equity and inclusion. If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride.