Who are we?
Sidewalk Labs is an urban innovation company that tackles cities' greatest challenges. We create products and solutions, invest in new companies, and help developers build more sustainable, innovative, and equitable places around the world. Our ambitious vision requires us to push ourselves beyond conventional thinking, and we work hard in pursuit of our mission. Our cross-disciplinary team consists of experts from real estate, urban planning, government, finance, technology, and engineering, among other backgrounds.
Our urban innovations include Delve (a generative design product that empowers real estate teams to design better, faster, with less risk), Mesa (an easy-install kit for commercial buildings that cuts energy costs, improves tenant comfort, and simplifies building operations), Pebble (a low-cost vehicle sensor to help manage parking and curb space), and Affordable Electrification (a new way to manage home energy use to meet a customer’s monthly budget). We're also developing an offsite construction company that can deliver high-quality mass timber buildings for more sustainable living and working.
With the potential to radically improve quality of life in cities for all, our work is both exciting and complex. We are working to achieve something unprecedented — help us build it!
What is the role?
We are currently looking for a Marketing Lead to set up and run a new marketing function at the company. You are a seasoned marketer with a broad array of marketing skills and experience and an entrepreneurial mindset. The role requires both strategic and critical thinking as well as the ability to translate strategy into a set of marketing programs and tactics that quickly produce results. You must have a good understanding of and experience with building brands, creating content marketing strategies, building a demand generation engine, and you should be well-versed in best practices in digital marketing. Ideally, you have significant experience in business-to-business marketing.
This is a new role and function in the company, and as such will require you to consult with, educate, and build credibility and confidence with the leadership team and product leaders.
You will be both player and coach. You need to be execution minded, not only leading but creating marketing products and content. You will also be charged with setting up a small, agile and fluid marketing function that will evolve over time, hiring and onboarding supporting staff, and managing a pool of external resources that can be activated as and when needed.
As Marketing Lead, you will operate out of the centralized Policy, Communications, and Marketing (PC&M) team, coordinating marketing support across the entire company. Your primary responsibility will be supporting sales, product marketing, business development, and brand development.
In collaboration with colleagues on the PC&M team, you will be responsible for furthering the development of the Sidewalk Labs brand, guiding a small product marketing team for the products that are already launched and creating early marketing plans for the businesses that are not yet ready for full-time marketing support. All of our products are at different stages of development and market readiness. Two products have launched and have active customers as well as existing product marketing staff. At least two other products are expected to launch this year.
Working with each of the business leaders, marketing will be required to develop a marketing plan and a set of campaigns and tactics that helps position each for commercial success wherever they are on this journey. You will be marketing to a global audience of real estate developers, urban planners, architects and designers, municipal agencies, urban-tech companies, and other groups focused on improving urban life.
Day-to-day, you will work with the marketing and communications/editorial teams and business leaders to ensure:
What You Will Achieve
In your first 3 months you will:
In your first 6 months you will
After 12 months you will
What We Expect
You will be part of the thought-leadership team on this journey and your success will be fueled by a strong interest in cities and technology; you will have 15+ years of relevant experience, and demonstrate the following skills:
We are very excited to hear from you.
Sidewalk Labs is proud to be an equal opportunity employer. We actively seek applicants from underrepresented communities. Even if you are not 100% sure you are right for the role, please apply and we will be happy to consider your application. All employment is based on merit and business need, and we respond to each application we receive.