B2B Marketing Manager

OUR STORY

Founded in Sydney in 2017, Zoomo is leading the world at providing utility e-bikes and after market servicing. We're a fast growing tech start up with a global footprint across the US, Australia, and the UK. We are doubling in size every 6 months!

OUR PURPOSE

We are transitioning billions of urban miles from bikes, cars and trucks to smart e-bikes. E-bikes are more efficient, more sustainable and now, easily accessible.

OUR VALUES

We move fast and score goals. We seek honest feedback. And we respect the individual.

THE ROLE

We’re looking for a talented and hungry marketer to lead our B2B marketing function globally (managing a global content factory, sales enablement, event strategy, martech). Reporting into the Head of Marketing, the B2B Marketing Manager will be a key member of the marketing team - working with stakeholders in the US and Europe to scale out our B2B efforts globally. The role requires experience in B2B marketing strategy, CRM marketing, content marketing, agency/stakeholder management, copywriting, project management and marketing analytics.

To be truly successful in this role you will need to have a solid understanding of the B2B marketing funnel with associated tools/tech. Have a get stuff done attitude and bias towards action, with a strong desire to win in the market.

Key Responsibilities:

• Build the global B2B marketing playbook for Zoomo as we rapidly expand our B2B offering around the world.
• Lead the roll out of B2B content and marketing infrastructure (including CRM, Lead nurture, our website, etc)
• Develop sales enablement and B2B customer materials for all regions
• Measure and report on results. You can’t manage what you can’t measure. Use a data driven approach to decision making and report key results to the team.
• Collaborate with central and regional marketing: Work with the global central marketing team to create assets, edit/test the website, roll out PR and work with the regional teams to execute events and comms on the ground.

Requirements

REQUIREMENTS

• REQUIREMENTS
  • 4+ years of marketing experience, either in-house or within an agency.
  • B2B & content marketing experience is essential (B2B marketing tech is a big plus!)
  • An eye for growth, even if it’s hacky. You need to be able to hustle leads for the local team through whatever channels you can
  • A familiarity with PR.
  • Experience at a start-up or product in a high-growth phase (is a plus!)
  • Experience in creating sales enablement materials.
  • Data. Data. Data. Making data-driven decisions is second nature to you and you know how to interpret the data to tell a customer story.
  • Familiar with working in G Suite and Hubspot,
  • Ability to create punchy copy that connects with target audiences.
  • Can live Zoomo’s values

Benefits

BENEFITS

• Jumping aboard a rocket ship at the ground floor
• Working at a well-funded start-up with a strong management team and global presence
• The chance to be part of an organisation in hyper-growth with plenty of opportunity for personal development
• Flexible workplace with a team of extraordinary, motivated and fun co-workers
• Autonomy and ownership of the work you do, with flexible hours
• The full support of an experienced management team in helping you meet your targets and your professional development goals
• Attractive remuneration package and benefits
• Expect autonomy and responsibility, solving problems you've never imagined even existed, at high pace
• Zoomo focuses on Electric Vehicles, Internet of Things, and Logistics / Transportation / Shipping. Their company has offices in San Francisco, Los Angeles, New York City, London, and Sydney. They have a mid-size team that's between 51-200 employees.