Head of Marketing and Growth

  • Sofar Ocean Technologies
  • San Francisco, CA, USA
  • Jun 14, 2021
Full time role

Job Description

The Company

At Sofar we connect the world’s oceans. We build the technology to create global awareness of ocean weather, climate, and ocean health. Our unique ocean data provides insights to science and society, and our products make ocean industries more sustainable. As a mission-driven team we combine the best in ocean science and Bay Area innovation to capture the canvas of our oceans and drive the new Blue Economy.

Our Mission 

We connect the world’s oceans to provide insights to science, society and industry for a more sustainable planet.

Values

Team Wins: We win together. Respect and help others, always.

Oceans First: If we choose between more profit or a better ocean, we choose ocean. We have only one planet.

Challenge with Heart: Vocal about ideas, open to other’s ideas, listen, discuss, and commit.

Ship for Opportunity: Pragmatic perfection. Build for the mission.

We build and deploy our own marine weather sensors, which allows us to maintain and operate the largest privately-owned marine weather sensor network in the world.

Why Sofar Ocean

Our network provides unprecedented access to real-time ocean data and makes the Sofar Marine Weather Forecast better than any other. Our data insights contribute to trillions of dollars of economic value generated in and around our planet’s oceans. Our customer segments include: Aquaculture, Coastal Engineering, Environmental Consulting, Governments, Maritime Shipping, Offshore Energy, Ports & Harbors, and Research & Universities.

The Opportunity at Sofar Ocean

  • Lead marketing and growth at Sofar in order to drive demand and build massive positive brand awareness.
  • Deeply understand our customers to design and scale effective go-to-market strategies.
  • Build a brand that inspires positive emotions with potential customers: enthusiasm, excitement, optimism, hopefulness, triumph.
  • Create the category of "Ocean Data as a Service" (or "ODaaS"), and establish Sofar as the category leader.
  • Phase 1 (6-10 months): Build the foundations of marketing at Sofar as an individual contributor with specialist support from contractors and agency partners.
  • Phase 2: Build, lead, and mentor a high-performing and multi-disciplinary marketing organization.

About You

  • Experience: 12+ years with 6+ years leading a high-performing marketing team.
  • Track Record: You have run a B2B marketing strategy to grow from $5M to $30M+ in annual revenue.
  • Leadership: You build diverse, collaborative, and high-performing teams.
  • Strong Communicator: You distill complexity into clear and concise messaging.
  • Data-driven: You take a data-driven approach to defining, measuring, and managing funnel metrics.
  • Empathetic: You understand customer behavior and develop targeted strategies.
  • Strategic: You run balanced strategies with both short and long-term investments.
  • Growth Mindset: You embrace challenges, welcome feedback, and see effort as the path to mastery.
  • Ownership: You take full accountability and take the initiative to find solutions.

Bonus Points

  • Deep passion for the Ocean
  • Triple-threat experience marketing SaaS, data products, and hardware products
  • Knowledge of Webflow, Hubspot, Shopify, and Google Analytics

Employee Conduct

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers, and vendors.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

Organization Type

Company

Organization Size

11-50

Sectors

Research & Education, Transportation

Drawdown solutions

Efficient Ocean Shipping

Network:

New Energy Network