Marketing Data Strategist

Location: Flexible (London/Bristol preferred) 

The OVO Group’s purpose is to drive progress towards net zero carbon living. To reach Plan Zero, we need everyone to come together - not just as customers buying energy, but as members with a common goal. As part of this ambitious plan, our goal is to become the ‘Leading Employer in the UK’ by 2030. If you think you could be the talent we’re looking for, then come and join the adventure!

Where in the world of OVO will I be working?

OVO’s Marketing Automation team focuses on driving us towards being a leader in automated communication. This will ensure we never miss a moment to help, nurture or sell to a customer

The team uses the latest marketing technologies, coupled with agile processes and ever-increasing access to data, to drive world class customer communication strategies to help our members on the journey to lower carbon. 

Reporting to the Senior Data Strategist, the role of the Data Strategist is to ensure that we can leverage data to address current and future marketing and service challenges. This includes using customer and prospect data, online and offline data, current data to help drive the marketing strategies and have a flexible approach to data we may need in the future. The role requires the individual to see the bigger picture across data content, data management, reporting/analytics and marketing systems and to be a passionate exponent of the power of data to drive marketing performance with a clear appreciation of modern marketing strategies and ways of working.

What will I be doing?

Key responsibilities include:

• Work collaboratively with Marketing Communications team and other Retail colleagues to deliver an agreed data strategy and commercial objectives.

• Liaise with various marketing and product stakeholders on campaign requirements

  • interrogating and understand their needs to be able to clearly identify the underlying data required to support them

• Monitor and review Marketing data health and quality status. Determine and agree with stakeholders the most appropriate metrics against which we will measure success

• Where connections to data do not exist, carry out the work required to extend our marketing data sets

• At all times ensure that we are GDPR compliant
  

Is this the job for me? 

Ideally you will have:

• Proficiency in using SQL is a must, other languages such as Python and R would be beneficial

• Knowledge of marketing customer acquisition, cross sell and retention techniques.

• Knowledge of marketing data management techniques

• Knowledge of marketing testing approaches

• Knowledge of data and system security principles

• Data governance excellence

• Detailed knowledge of GDPR legislation impact on marketing

• Agile methodologies for delivery

• Marketing database skills including data enhancement and quality improvement experience

• Segmentation and propensity modelling

• Applied statistics skills - statistical testing, regression, etc.

• Understanding of Marketing automation concepts

• Integration of digital data and tools e.g. Google Analytics

• Reporting & analytics

• Willingness to self-learn to keep up to date with the latest marketing database trends

We want the best people 

At OVO, we empower our people to have choice around where and when they work - flexible working arrangements can be discussed for all of our roles. Please speak to the Talent Acquisition team for more info.

We’re keen to meet people with varied backgrounds - our view is the more inclusive we are, the better our work will be. We want to build teams which represent a variety of experiences, perspectives and skills, and we recognise talent on the basis of merit and potential.

We understand some people may not apply for jobs unless they tick every box. If you're excited about joining us and think you have much of what we're looking for, even if you're not 100% sure… we'd love to hear from you.

Learn more about working in the OVO family of companies on our careers page and Glassdoor. We’re also delighted to have received a Top Employers certificate in 2018, 2019 and 2020!