Senior Demand Generation Manager, ABM

  • Aurora Solar
  • Remote
  • Jul 07, 2021

Job Description

About the Role:

Aurora Solar is a fast-growing Series C company on a mission to create a future of solar energy for all. Aurora makes the software that is enabling society to transition to a world powered by solar power. It’s our goal to have every solar installation in the world pass through our software, which has already been used to design millions of solar projects. Named one of “The Best Places To Work in 2021” by and awarded #1 Solar Software platform by Solar Power World, Aurora is disrupting the energy industry and changing the course of history.

We’re looking for an Integrated Campaigns & ABM Manager to join our growing marketing team. As a part of the demand generation team, you will be accountable for designing, launching, and executing multi-channel campaigns to target our midmarket and enterprise customer segments. Our ideal candidate is equal parts marketing strategist and program manager. You love building innovative campaigns from the ground up and excel in driving collaboration with your sales and CSM counterparts to achieve demanding pipeline goals.

We are a passionate and diverse team that aspires to be the best place for the best people and we’re looking for talented individuals to accelerate our exponential growth as we continue to scale. If you are looking for a stimulating and fulfilling role, come join us!

What You’ll Do:

  • Develop bespoke campaign strategies with input from Product Marketing, Sales, Business Development, CSM teams
  • Plan out high-touch account-based marketing plans with clear growth, executive contact, pipeline, and ROI objectives
  • Drive content (landing pages, email, ads, and more) personalization and relevance with the help of our Content team
  • Partner with marketing channel owners to plan and execute integrated multi-channel demand gen campaigns
  • Engage contacts within the target named accounts and develop that audience consistently with intentional marketing to drive account opportunities
  • Coordinate pre and post-campaign communications with BDR team – ensuring knowledge of assets promoted, channels used, and leads to be followed up on
  • Track and evaluate campaign performance, and optimize based upon outcomes

What We Value:

  • Bachelor's degree and 5+ years experience in ABM, demand gen, or campaigns teams in a B2B marketing org for SaaS
  • Ability to work collaboratively with cross-functional stakeholders while being able to work solo to complete projects
  • Excellent organizational skills and can multitask across teams, projects and priorities
  • Background of presenting and driving buy-in from Sales and GTM management teams
  • Strong diagnostic skills to evaluate metrics, create reports, and develop insights
  • Working knowledge of Salesforce and marketing automation (preference for Hubspot)

Aurora is dedicated to building a diverse and inclusive workforce of people who believe in and are passionate about creating a future of solar energy for all. We are an equal opportunity employer, we welcome and consider qualified applicants regardless of gender identity, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. We encourage you to apply even if you believe that you do not meet all of the above criteria! For San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Organization Type


Organization Size



Buildings & Cities, Energy, Supporting Catalysts

Drawdown solutions

Distributed Solar Photovoltaics, Utility-Scale Solar Photovoltaics

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