Vice President Food Service Marketing

over 3 years ago
Full time role
El Segundo, CA, US... more
El Segundo, CA, US... more

Company

At Beyond Meat, we believe there is a better way to feed the planet. Our mission is to create The ...

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Job Description

COMPANY DESCRIPTION
At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? It turns out you can. So we did. We make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
    Lead, develop, and partner with mid to large restaurant companies for best in class marketing programs        Management of external-facing customer interactions for the marketing team        Define and steward clear SMART goals to drive market performance        Provide best in class service and annual and long range plans anchored in the customer insights and business objectives delivered through unique and compelling marketing programs       Provide insights on best practice pricing strategies to ensure optimization of sales and profitability       Support sales lead in all customer needs       Provide assessment loop of customer/BEYOND marketing programs        Identify customer specific innovation opportunities that competitively differentiated and deliver a unique experience for guests.        Oversee, at a strategic level, the development, testing, and deployment of new menu items for food service customers.        Ensure alignment between customer needs and Beyond brand standards       Collaborate across all levels of Beyond Meat organization to drive company goals (sales, operations, Quality, finance, etc.)         Further advance the internal customer marketing capabilities       Actively manage, coach and develop food service marketing team         Develop and manage cost estimates, project timelines, and budgets

Qualifications

  • BA degree
  • +10 years’ experience in a working for or being directly accountable for the marketing of quick serve and or fast casual restaurants
  • Extensive food and beverage experience within restaurants.  US and global experience relevant.
  • Proven experience with marketing strategy and execution that demonstrate the nuances of marketing to various consumers and cultures.
  • Demonstrated ability to utilize innovative marketing strategies and avenues (such as social media, new media, etc)
  • Experience with food service innovation and customer management (internal or external) with winning in market results for supplier and restaurant
  • Demonstrated ability to adapt to change quickly by being forward thinking and role modeling for others to follow. 
  • Excellent communication skills, must be able to present his or her ideas effectively and persuasively. 
  • Proficient technical skills using MS Office suite (particularly Excel, Word, and PowerPoint), MS Project, and AutoCAD or comparable applications
  • Proven analytical and problem-solving skills to include the ability to leverage syndicated and custom insights and business metrics
  • Flexibility to travel up to 50% of the time
Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

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