Marketing Operations Manager

StreetLight Data, the pioneer in Big Data for mobility, is revolutionizing transportation and urban planning to help the world better deploy infrastructure and adapt to new forms of mobility. From legacy systems to ride sharing and bike sharing to autonomous vehicles, our platform powers 6,000+ mobility projects every month for government and private clients, and we're just getting started.
The Marketing Operations Manager is a creative, process-oriented, and innovative team player who will report to the Director of Marketing Operations and Demand Generation, and will be responsible for building upon the foundation of our demand center and martech stack. This position will be responsible for the operations of our marketing automation platform, related integrations, and other martech solutions or tools, with ownership spanning marketing automation and demand generation optimization, email operations, lead management and generation, database management, and multi-channel nurturing initiatives. We are seeking an experienced revenue operations or marketing operations manager who has built demand generation capabilities that leverage technology, processes, data insights and best practices.
This position can be based in San Francisco or San Diego, CA; Richmond, VA or Remote.

Key Responsibilities

• Manage, measure, and optimize multi-channel marketing campaigns and define effective marketing tactics to drive demand and scale results. 
• Configure, manage, and improve our marketing automation ecosystem (Hubspot, Salesforce, and related integrations) and execute highly targeted campaigns including emails, landing pages, nurture streams, and paid media for increased lead generation.
• Build efficient sync processes between marketing and sales platforms and manage the lead flow between Hubspot and Salesforce including creation, scoring, and attribution. Investigate and resolve any issues as needed.
• Work with marketing, business development, and sales to coordinate campaigns and ensure effective communication streams and acceleration programs to target segments and accounts. Improve scoring models, assess performance of lead sources, and evaluate ROI.
• Focus on quality and drive continuous improvement efforts across the end-to-end processes supporting demand generation.
• Develop and maintain best-in-class database health practices including data integrity, enrichment, and a targeting/segmentation approach. Implement an ongoing data hygiene strategy.
• Provide excellent data analytical abilities to help drive decisions with strategic learnings in a compelling way to show what worked, what didn’t, and how we can improve new campaigns in the future.

Skills & Qualifications

• Proven experience with B2B SaaS campaign tactics such as digital marketing, marketing automation, ABM, and lead nurture programs.
• Strong proficiency (3-5 years) of marketing/sales operations experience (Hubspot, Salesforce, Salesloft).
• 2-3 years demand generation/lead generation/digital marketing experience (LinkedIn, Google Ads, Google Analytics, ABM, direct mail, and various digital marketing capabilities).
• Demonstrated ability to prioritize effectively in a fast-moving environment and communicate clearly.
• Strong track record of driving successful multi-channel marketing campaigns that use online and offline tactics and generate measurable results & pipeline.
• A self-starter with the ability to learn quickly, thrive under pressure in a fast-paced and shifting environment.

Who You Are

• You’re metrics-driven with strong ownership and focus. We’re a data company, after all. 
• You’re well versed in the strategies, tactics and technology used to guide prospects into the funnel.
• You are always on the watch for new innovative marketing tactics and creative ideas to improve our reach and drive more effective engagement.
• Your organization and project management skills are on-point. You’re able to manage multiple priorities and tasks simultaneously, with a high attention to detail.

• You fearlessly adapt to change. You develop workarounds to achieve goals when obstacles inevitably appear or can pivot quickly when priorities change.
• You have an entrepreneurial spirit. You iterate, innovate and model a continuous learning mindset.
• You’re driven. You’re ready to join an equally driven team that values creativity, data and innovation.
• You bring positive energy to the team, even in the face of looming deadlines. 

What We Offer

• A spot on a dedicated, connected, and high-output team, who celebrates each other’s successes more than our own.
• A chance to work with an international team of talented and engaged people from different cultural backgrounds and locations.
• A place where you can grow while making a real impact.
• Employer-subsidized comprehensive medical, dental, and vision coverage.401k account in US
• 9 paid company holidays plus accrued time off.
• Company-provided laptop and a tech stipend.
• Ample virtual initiatives and events to keep you connected with your colleagues.

StreetLight Data is an equal opportunity/affirmative action employer. StreetLight Data provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.