Senior Product Marketing Manager, EV

EnergyHub empowers utilities and their customers to create a clean, distributed energy future. We help consumers turn their smart thermostats, EVs, batteries, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power.

EnergyHub is seeking a Senior Product Marketing Manager to become a customer evangelist, helping us meet our revenue targets by effectively demonstrating the value of our EV solution to the market. As the Senior EV Product Marketing Manager at EnergyHub, you will play a pivotal role in driving success by strategically positioning and promoting our EV solution in the utility industry and climate tech space. This senior role requires a strong blend of strategic thinking, advanced product knowledge, ability to lead cross-functionally, and apply marketing expertise. The ideal candidate must be highly analytical and able to conduct sophisticated quantitative analyses, while also excelling at synthesizing and telling a captivating story to diverse audiences. Extensive experience managing cross-functional projects is essential. Experience with electric utilities or the automotive industry is strongly preferred.

What you will contribute:

• Lead Market Insights and Strategy: Become an expert on our customers and the challenges they face around EV adoption. Use these insights to inform and shape our market strategy and product positioning.
• Customer Evangelism: Disseminate and evangelize our client insights across the company, ensuring all teams are aligned with our customer-centric approach.
• Strategic Messaging and Positioning: Craft compelling messaging and EV solution-level narratives that align with our company positioning to target utilities, EV drivers, and auto OEMs.
• Cross-Functional Leadership: Lead and support our Sales, Marketing, Product, and Customer Success teams; train them on the problems we solve for our buyers and users of our EV solution.
• Content and Collateral Development: Oversee the creation of compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies highlighting our EV solution.
• Go-to-Market Leadership: Develop and execute comprehensive go-to-market plans for new EV solution launches and features, including pricing strategies, promotional activities, and sales enablement.
• Competitive Analysis and Market Trends: Conduct in-depth competitive analysis to identify EV market trends, positioning strategies, and opportunities for differentiation. Utilize insights to inform marketing strategies and messaging.
• Content Strategy: Inform the content roadmap with EV audience insights. Collaborate with our internal Integrated Marketing team to ensure consistent messaging across channels and to develop content for events.
• Cross-Functional Collaboration: Collaborate with Product, Sales, Client Success, Market Development, and Marketing teams to gather product information, conduct market research, and refine messaging and positioning.
• Performance Measurement: Measure and analyze the effectiveness of EV-specific product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement.
• Leadership and Mentorship: Mentor junior team members and provide guidance to ensure the overall success of the product marketing function.
• Other Duties as Assigned: Take on additional responsibilities as needed to support the broader marketing and company goals.

What you bring to EnergyHub:

• 7+ years of experience in product marketing, preferably in the technology, energy, or automotive industry
• Strong understanding of product marketing principles, strategies, and tactics
• Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging
• Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content
• Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Passion for sustainability, renewable energy, and driving positive environmental impact
• Expertise in Microsoft Excel, PowerPoint

Why work for EnergyHub?

• Collaborate with outstanding people: Our employees work hard, do great work, and enjoy collaborating and learning from each other. 
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the team!
• Gain well rounded experience: EnergyHub offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Work with the latest technologies: You’ll gain exposure to a broad spectrum of  IoT, SaaS and machine learning obstacles, including distributed fault-tolerance, device control optimization, and process modeling to support scalable interaction with disparate downstream APIs. 
• Be part of something important: Help create the future of how energy is produced and consumed. Make a positive impact on our climate.
• Focus on fun: EnergyHub places high value on our team culture. Happy hours and holiday parties are important to us, but what’s also important is how our employees feel every single day. 

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Company Information

EnergyHub is a growing enterprise software company that works with the most forward-thinking companies in smart energy. Our platform lets consumers turn their smart thermostats, electric cars, water heaters, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power. We work on technology that already provides energy and cost savings to millions of people through partnerships with the most innovative companies in the Internet of Things.

Company Benefits

EnergyHub offers a generous benefits package including 100% paid medical for employees and a 401(k) with employer match. We offer a casual environment, the flexibility to set your own schedule, a fully stocked fridge and pantry, free Citi Bike membership, secure bike rack, gym subsidy, paid parental leave, and an education assistance program.

EnergyHub is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.  By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

Notice To Third Party Agencies:

EnergyHub understands the value of professional recruiting services.  However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you.