Director, CRM & Lifecycle Marketing

  • Nexamp
  • Boston, MA
  • Aug 24, 2021

Job Description

Does working for a fast paced, growing company that is making a difference in our environment excite you? Do you have a passion for making our environment better for this generation and the ones that follow? Let’s make a difference together. Join our team! 


Starting with a customer’s first sign up online, the Director of CRM & Lifecycle Marketing will manage the customer journey, building our relationship with our consumers via owned channels such as email, direct mail, and welcome kits. Working with our marketing and inside sales teams, the Director will further develop and segment our communications strategy, ensuring that each customer gets the right type and frequency of communication.

This role will drive the vision and strategy for our CRM efforts to engage customers and deliver business growth through outcomes in increased LTV and higher NPS scores. They will develop and work with team to execute lifecycle retention programs, including segmentation strategy, transactional messaging, triggered programs, and large-scale campaigns through email and offline marketing. 


  • Develop engagement and attrition reduction strategies that drive usage and sustain revenue and lifetime value of customers (LTV).  
  • Manage a Subscriber Marketing team while working cross-functionally with our Member Services, Marketing, Product, Experience and Analytics to achieve company goals.  
  • Responsible for execution and strategic planning. Ability to transform engagement strategy to be data-driven, with clear targets and measurement for all campaigns, challenges, and communications.  
  • Lead Lifecycle and Retention Marketing, which includes CRM and Referral programs, while working towards overall Nexamp’s growth goals + initiatives. Ensure programs attain targeted ROI.  
  • Strong cross-functional leadership experience with the ability to lead and partner with the Customer Service teams on engagement strategy, leveraging key channels such as social media, email, push, events, promotions and content marketing.  
  • Lead in cultivating a community of customers rooted in the Nexamp brand that builds engagement and collects valuable consumer feedback.  
  • Responsible for driving scalability by implementing best tools & processes. 
  • Have a customer centric mindset. Test and develop segmentation and personalization across channels to provide customers with relevant experiences from acquisition/Lead Gen through retention.  
  • Responsible for driving advocacy specifically by word of mouth and engaging Nexamp’s community while supporting continued growth.  
  • Lead in the creation of personalization and catered content experiences for the Nexamp community based on segmentation, retention risk profile, and engagement metrics.


  • 7-10years marketing experience at DTC companies, CRM, Subscription, or Lifecycle Marketing.  
  • Energy product experience is helpful.  
  • Strong understanding of engagement, retention metrics, and campaign success metrics. 
  • Customer centric, results and growth oriented. 
  • Analytical thinker and data-obsessed. Deep understanding of how to leverage data segmentations and behavioral attributes. 
  • Ability to think strategically and tactically while executing at a detailed level. 
  • Excellent communicator with outstanding ability to present information in easily understood formats. 
  • Ability to think flexibly and test into what works.

If you don’t meet 100% of the above qualifications, but see yourself contributing, please submit an application. We encourage people from minority or marginalized groups to apply.

At Nexamp, our mission is building the future of energy, so it is clean, simple, and accessible for all. We believe a diverse team brings different perspectives and experiences, thus benefiting our work. We are committed to providing a work environment free from discrimination. We are proud to be an equal opportunity employer. We do not discriminate against applicants on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, veteran status, or any other basis protected by law. By encouraging a culture where ideas and decisions come from all people, we believe it will help us grow, innovate, and be a part of environmental and social change.


Not only will you get to work with a group of innovative, dedicated, and motivated peers, you will also have access to all the benefits that Nexamp Offers! This includes: our competitive compensation package; a 401 (k) employer-match; health, dental, & vision insurance with company contribution; Flexible Paid Time Off; Commuter Benefits and Cell Phone Reimbursement. We provide healthy snacks, coffee, in-office and online yoga sessions, volunteer opportunities, company outings, and more!


Building the future of energy so it is clean, simple and accessible

Nexamp is building the energy infrastructure of tomorrow and reinventing the way people interact with the electricity that powers their lives. By deploying a distributed network of locally sourced clean energy, we seek to reduce the negative effects of climate change. Our team’s diverse experience drives innovation from the ground up and with a singular passion: to deliver an accessible and sustainable energy future for all.



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