Sr. Director, Communications and Earned Programming

  • Indigo
  • Boston, MA, USA
  • Aug 26, 2021

Job Description

We’re an international AgTech startup pioneering an ambitious mission in a high-growth industry where agriculture meets technology to solve our toughest climate and economic challenges. Through the use of data-driven insights, natural microbiology, and innovative digital technologies, Indigo is partnering across the supply chain to cultivate agriculture as a scalable climate solution and enhanced ecosystem that beneficially serves farmers, consumers, and the planet alike.

Our mission is unique, and therefore our teams are too: from multigenerational farming gurus who understand the land to cutting-edge techies committed to frontiers of innovation, our teams are a reflection of the range of the stakeholders we serve: the Earth, the Farmer, and the Consumer.

In this newly created position reporting to Indigo's Chief Marketing Officer, we are seeking a dynamic leader with a passion for storytelling, brand building, and driving business impact. You will work closely with executive leadership, marketing, product offering teams, Investor Relations, and internal and external partners to ensure a consistent and compelling company-wide narrative and portfolio communications strategy that is excellent and impactful. This position has a global remit and you'll have the mandate to run a fast-paced business and partner with a team of integrated marketers to lead and raise Indigo awareness through smart attention-grabbing work.

Responsibilities

Indigo - The Preferred Partner:

  • Build Indigo’s brand reputation as a leader in AgTech among farmers, grain merchants, and ecosystem partners
  • Create a consistent, compelling brand message that builds trust with the agricultural community
  • Cultivate both a “farmer-first” and “customer-first” brand reputation that resonates in the industry and ultimately drives business
  • Strategically connect marketing and communications activity on behalf of Indigo and through partners 

Leadership & Teamwork:

  • Stand as an integral part of the Marketing Leadership Team, acting as a strategic driver and voice of our fast-paced business through earned media
  • Partner with a team of integrated marketers to lead and grow through smart, intriguing work and elevated stakeholder relations
  • Lead and develop an internal team of talent
  • Collaborate closely with teams across the company including: People (HR), Government Relations, Investor Relations, and Marketing Leadership to provide counsel and drive to activation so that our efforts show up as one brand with impact
  • Coach and activate internal stakeholders across the organization to ensure consistent and optimal narrative - ensuring consistency across all audiences (eg. field employees, technology team at conferences, executives to partners)

Presence and Purpose:

  • Cultivate a consistent narrative across the company
  • From planning and strategy to creative and measurement, you will be leading communications for a unique and pioneering business that has ambitions to make beneficial impact on agriculture and all of the industry stakeholders, including consumers
  • Develop relationships with key stakeholders in the scientific community to help Indigo build its position as a leading expert in the climate / environment space

Execution:

  • Develop a corporate communications plan for Indigo that factors our range of audiences, stakeholders and offerings
    • Maintain a pulse and analysis of Indigo’s public perception across our range of stakeholders - understanding our strengths, weaknesses and opportunities
    • Manage and support the corporate and commercial communications work product in executing upon the communications plan that builds brand equity (trust, reputation, quality)
    • Collaborate across channels - digital, social, PR for Indigo and its partners - around an editorial and agronomic calendar, identifying and leaning into key moments for Indigo’s brand with our range of audiences
  • Conduct audience research that measures sentiment, media consumption habits, production support needs (growers), perceived value of Indigo based on current offers
  • Align communications and marketing to strategically develop a unified message across all offers and stakeholders

Understands and embodies our mission & core values:

  • Excited by Indigo’s mission; believes that Indigo can fundamentally change the agriculture industry; can clearly articulate passion for our mission and values
  • Innovative; solution-oriented; fearless communicator on steers for the business and operates with optimism
  • Will be widely viewed as someone who personifies our core values, is committed to them, and leans on them when making decisions. Specifically:
    • Demonstrates a track record of high integrity - doing the right thing, owning mistakes, conducting oneself honestly
    • Values, communicates and interacts with others with high levels of transparency and respect
    • Collaborates well across functions; creates an inspiring and collegial work environment

Competencies

  • Able to connect and communicate across boundaries effectively and in a manner that engenders trust and empathy
  • Comfortable with ambiguity
  • Collaborates well across functions; creates an inspiring and collegial work environment
  • Excited by Indigo’s mission; believes that Indigo can fundamentally change the agriculture industry; can clearly articulate passion for our mission and values
  • Demonstrates a track record of high integrity - doing the right thing, owning mistakes, conducting oneself honestly
  • Values, communicates and interacts with others with high levels of transparency and respect
  • Ability to articulate strategy to internal and external audiences
  • Experience distilling complex issues into clear, creative communications
  • Strong instincts in fast-moving situations with media and partners
  • Deep understanding and appreciation for all aspects of modern marketing, content and communications
  • Able to filter through the noise to identify and shape communication and content to a larger narrative consistently and over time
  • Has the ability to intuitively drive process, mitigate issues before they’re known, and maintain a constant pulse of all necessary functions
  • Exceptional research, writing, editing, verbal, and interpersonal skills
  • Has a pulse of news and newsmaking events and knows how to find opportunities to insert Indigo into relevant stories

Qualifications

  • 8+ years of experience leading Corporate Communications
  • Proven experience developing and implementing corporate communications plans that factor in multiple audiences and initiatives.
  • Sophisticated understanding of media landscape and each respective group’s audiences goals
  • Experience with how content production and digital media work to leverage ideas effectively
  • Leadership and management experience building and leading high performing team in an inclusive way that aligns with Indigo core values
  • Demonstrated knowledge of our intersecting sectors and constituencies, passion and a proven track record in earned programming can make the journey more efficient (experience in Climate/Sustainability is a plus)
  • Gravitas to ensure Indigo’s message leads the day in crowded coalitions and partnerships
  • Clear financial acumen
  • Experience successfully managing and engaging with multiple agencies (of all types) to produce great results/work
  • Experience with crisis and issues preparedness
  • Experience with investor relations and communications, experience with transitioning from private to public a plus
  • Has an understanding of the agriculture industry with experience outside of the industry
  • Experience in similar role for a brand that successfully navigated hyper growth and evolution, transformation
  • Experience in a similar role navigating reputation management issues with proven, successful outcomes

“The requirements below are a wish list - not a hard set of “boxes” you need to check to move forward. Indigo is building an inclusive, team-oriented organization, and we want you to apply, regardless of whether you meet all the requirements below:”

Indigo is committed to living our values, specifically “creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow.” As part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.

 

Organization Type

Company

Sectors

Food & Agriculture

Want us to tweet your job? Please write your organization's twitter username below (just the username, please do not add the '@')

Indigoag