Marketing Director (In Office)

Who We Are: 

Streetleaf specializes in bringing modern and renewable technology to communities through an often-overlooked feature - streetlights. We have been installing our clean, green lighting machines throughout the state of Florida for the past four years. We have quickly established the largest fleet of solar streetlights in the nation and now is the time we take our groundbreaking system across the US.

Streetleaf is the leading Solar Streetlighting Company in the US, with our sights set on world domination. To get there, we are going to need to change the way the world thinks about streetlights. This message is only achievable if Streetleaf continues to use the best available software and hardware solutions to make renewable powered streetlights better than the grid alternative.

The Role: 

We are looking for a Marketing Director to join our team. The candidate will play a vital role in driving our mission to revolutionize the way the world thinks about streetlights. You will be responsible for developing and executing marketing strategies that align with our customers' needs and effectively communicate the Streetleaf story. There’s no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in self-sufficient, autonomous teams. Each team picks the problems they want to solve. So, there’s no micro-management and no hiding behind fancy job titles. We’re going to be upfront — the way we work doesn’t suit everyone, but if freedom, autonomy, and life-affirming and head-scratching professional challenges rock your world, Streetleaf could be the place and opportunity for you.  

 

 A Day in the Life: 

 

• Develop and execute multi-channel demand generation strategies to drive awareness, engagement, and conversion.
• Create detailed profiles to reach our ideal customers by actively engaging with them, conducting interviews, listening to their needs, and identifying effective outreach strategies.
• Collaborate with the team to understand gaps and opportunities, and develop launch strategies for product roadmaps
• Collaborate with cross-functional teams including marketing, sales, and product to align demand generation efforts with overall business objectives.
• Plan and execute targeted campaigns across various digital and traditional channels such as email, social media, SEM, SEO, content marketing, events, and more.
• Analyze campaign performance metrics and adjust strategies accordingly to optimize results and ROI.
• Manage marketing automation platforms and tools to streamline campaign execution and lead nurturing processes.
• Stay up-to-date with industry trends and best practices in demand generation and marketing technology.

 

What You’ll Need to Be Successful:   

• Bachelor’s degree or higher
• 2+ years of proven experience in lead generation, inside sales, or related roles required.
• Understanding of sales processes, lead qualification methodologies, and CRM systems.
• Excellent communication skills with the ability to engage and build rapport with prospects.
• A deep desire to be part of creating something unique and who actively seeks opportunities and proposes solutions.
• Ability to comprehend complex problems and explain them in a simple and relevant way.
• Strong organizational skills that reflect ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail.
• Self-sufficient with ability to solve unique problems creatively.
• Excellent oral and written communication skills.
• Proactively identifies issues that require resolution or follow up and taking steps or making recommendations to resolve.
• Person of high ethics, integrity, honesty with lots of passion, drive, and a sense of humor.

What We Offer:

• Total Wellness package including life, health, dental, and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Competitive Compensation