Associate Director of Social Media

• Partner with communications leadership and social media team members to develop strategic visions for individual social media platforms and a holistic vision for social media’s role in amplifying Earthjustice’s brand and messaging.
• Maintain expert knowledge of social media industry trends and best practices, their applications to Earthjustice, and build a culture of learning and excellence among social media team members.
• Set audience definitions, growth, and engagement goals across all social media channels; oversee the tracking and reporting of social media KPIs and use data to refine strategies and tactics.
• In partnership with marketing, digital engagement, and digital fundraising teams, engage with our paid media buying agency to develop strategies for growing our list and meeting fundraising goals; oversee in-house rapid response boosting strategies to promote key content.
• Oversee the visual identity and tone of our social media presence to ensure brand and message consistency across channels; oversee the coordination and production of digital graphics and animations in support of major campaigns.
• Develop and maintain relationships with external content creators, agencies, and freelancers; Oversee social media influencer engagement in partnership with the marketing team to support major advocacy and fundraising initiatives
• Provide staff with direct, consistent, and constructive feedback and contribute to a wider culture of learning within the communications department and Earthjustice; promote team building and staff engagement to strengthen teamwork and collaboration both within the social media team and with other communications teams and departments.
• Develop and oversee the social media budget: track spending, ensure budgeted resources match priorities, and be a responsible steward of Earthjustice resources.
• Oversee in-house training programs to broaden social media fluency and adoption by key program staff; serve as strategic advisor to communications and senior leadership on social media matters.

• Engage stakeholders to build out content strategies that deliver creative, compelling, and engaging content in support of our weekly and quarterly communications priorities.
• Build and maintain a social media content calendar and lead efforts to update and refine it where necessary.
• Develop and implement rapid response processes to handle breaking news moments; work with communications and senior leadership on crisis communications response.
• Partner with the data team to track and analyze social media metrics and social media listening; make data-informed recommendations on strategy and report out findings to key stakeholders.
• Develop and maintain relationships with external content creators, agencies, and freelancers who can work with and support Earthjustice’s mission via our social media efforts.

• Oversees a 4-5 person social media team.
• Recruit and hire qualified candidates who fit position requirements and the work environment.
• Promote change in terms of the expected benefits, as well as removing or lowering the impact of potential obstacles.
• Set clear team direction that aligns with Earthjustice strategy, mission, and vision.
• Develop staff by identifying and encouraging training and professional development opportunities appropriate to role and creating development plans for all staff.
• Provide staff with consistent performance feedback – both positive and constructive — and act as a coach and mentor.
• Create a learning culture, by encouraging debriefing after completion of significant stages of projects.
• Ensure that any direct reports who have supervisory responsibility are properly executing those functions.
• Create a respectful and inclusive work environment for team and model respectful and inclusive behavior.
• Promptly address micro-aggressions and other concerns brought to their attention.
• Resolve interpersonal conflict among team members and bring in outside facilitators as needed.
• Communicate regularly with existing employees and encourage staff to raise concerns and to provide ongoing feedback.
• Value and use individual differences and talents to improve employee satisfaction and the quality of collective work.
• Celebrate successes and help team members to understand and manage setbacks.

Qualifications   

• 7-10 years of experience in social media marketing and creative development.
• 5+ years of experience managing a social media function and social media staff.
• Significant experience in advocacy communications, social media marketing, or related fields.
• Demonstrated experience leading successful social media teams, interfacing with senior leadership, and making strategic recommendations for managing crisis.
• Commitment to the mission of Earthjustice.
• Deep expertise managing professional social media profiles on Instagram, Twitter, Facebook, TikTok, and other platforms.
• Significant experience developing content or offering approvals for highly visible communications or social media content with significant reach.
• Strong background navigating complex approvals processes with short deadlines.
• Demonstrated ability to mobilize and engage audiences in a wide array of online activities.
• Excellent verbal, written, and interpersonal communications skills, strong attention to detail, ability to write and deliver work product under pressure, and commitment to high quality output and high standards.
• Be self-motivated, demonstrate grace under pressure, and be able to work well both independently as well as within a team.
• Facility with developing collaborative relationships and managing and working with teams.
• Strong ability to juggle multiple complex projects, prioritize, meet deadlines, and see tasks through to completion.
• Proficiency in Microsoft Office applications
• Demonstrated awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds, and orientations.

• Experience launching an organization’s presence on emerging platforms.
• Ability to negotiate services and pricing with vendors.
• Experience with legal matters, litigation, or legal advocacy.
• Demonstrated knowledge of environmental advocacy and mobilization tactics.

• Resume
• Cover letter