Associate Director of Retention Marketing

Responsibilities:

• Own scaling and optimizing all core retention channels: Subscription, Email and SMS
• Drive scaling and optimize Subscription including increasing adoption and decreasing churn
• Own and optimize all lifecycle flows to drive repeat attributable revenue
• Own vendor relations and corresponding testing roadmaps with key partners across Subscription and Lifecycle
• Analyze key retention metrics such as lifetime value (LTV), Repeat Rate, Subscription Adoption Rate, and Churn to drive actionable insights and optimize marketing strategies
• Collaborate with the broader Growth, Data, & Finance teams to own all customer retention data and oversee reporting across all key retention metrics including LTV, Repeat AOV, Repeat Rates, and more with a focus on Subscriber vs non-Subscriber segments
• Collaborate with cross-functional teams, including Acquisition, CX, Brand, Creative, and Digital Product to execute CRM strategies across broader business objectives
• Lead the development of broader marketing strategies (eg. win-backs or incentives) to grow and retain all Blueland customer segments and execute the strategies cross-functionally 
• Manage and mentor a Senior Lifecycle Associate to own specific stages of customer lifecycle
• Determine strategy for launching potential Loyalty Program

Qualifications:

• Passionate about the environment, sustainability and Blueland’s mission
• 7-10 years of retention marketing experience, with at least 5 years of email marketing experience (startup experience preferred) 
• Expertise with key ESP and subscription vendors (preferred: Klaviyo, Attentive, Recharge)
• Experience with testing, onboarding, and optimizing retention SaaS vendors
• Deep knowledge of retention marketing including customer segmentation, email flows, cross sell/upsell, loyalty and referral 
• Highly analytical and strategic thinker - ability to leverage data to make all key decisions and can think three steps ahead 
• Experience with subscription and non-subscription business models 
• Ability to work independently and as a part of a team 
• Excellent written and verbal communication skills 
• A desire and humility to always improve, learn and grow
• Advanced proficiency with Google Slides, Powerpoint and Excel is required. Experience with Slack, Google Suite, Asana, and Notion is preferred