B2B Marketing Manager

What You'll Own:

• Develop and execute content marketing strategies to attract and engage our target audience.
• Create high-quality content, including blog posts, whitepapers, case studies, and social media updates.
• Manage and optimize email marketing campaigns, including newsletter creation, lead nurturing sequences, and promotional emails.
• Collaborate with sales and product teams to create marketing collateral, commercial pitch decks, and support lead generation efforts.
• Analyze email marketing performance data to track success and identify areas for improvement.
• Update Perennial's website to include all science and product progress (managed by 3rd party & designers).
• Produce consistent, engaging, and relevant blog posts and company updates.

What You'll Bring:

• 4-6 years of experience in B2B marketing, preferably in the environmental, sustainability, or agricultural sectors.
• Proven track record of creating and executing successful content marketing and email marketing campaigns; developing marketing / sales collateral.
• Strong writing, editing, and communication skills.
• Proficiency with email marketing tools and platforms (e.g. MailChimp, HubSpot, Constant Contact).
• Basic graphic design skills (e.g. Canva, Adobe Creative Suite).
• Highly adaptable and able to manage multiple projects simultaneously.
• Proficiency in technical writing.

What Will Make You Stand Out:

• Agile and able to manage multiple projects simultaneously.
• Strong strategic thinking and problem-solving skills.
• Proactive and self-motivated, with the ability to work independently and as part of a team.
• Excellent organizational skills and attention to detail.
• Impact driven to operate, drive, and grow marketing beyond specific asks.

You'll Love Working at Perennial Because:

• We live by our Core Values:
• Speak your truths, welcome new voices.
• Celebrate your successes, own your mistakes.
• Solve important problems.
• Invest in each other.
• Build for the future.
• Get your hands dirty!