Manager- Marketing

Should have at least 5+ years of Digital Marketing experience for new and emerging technologies of Clinical Diagnostics, Molecular Screening Program, Molecular Diagnostic tests etc.

• Developing strategies and tactics to boost the company’s reputation
• Deploying successful marketing campaigns from ideation to execution
• Produce valuebale and engaging content for our website and blog that attracts and converts target groups
• Build strategic relationship and partner with key industry players, agencies and vendors
• Experimenting with various organic and paid acquisition channels
• Prepare and monitor the marketing budget on Quarterly and annual basis
• Oversee the marketing material from website banners to hardcopy brouchers
• Measure and report on the performance of marketing campaings, gain insights and assess against goals
• Analayse consumer behavior and adjust our advertising campaigns accordingly

Requirements

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics & good communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field