Marketing Analyst

What you'll do

• Work with the marketing team to define the appropriate metrics for each piece of activity to reflect our business goals 
• Build and maintain marketing performance dashboards, bringing together multiple data sources to enable the marketing team to understand how their activity is performing 
• Make recommendations to improve marketing activity performance, both in-channel and across workstreams within the marketing function 
• Create compelling data visualisations to share performance updates with stakeholders across all levels of seniority
• Translate complex datasets to tell the story and customer intent that sits behind the data, and upskill the marketing team to do so
• Challenge the integrity and consistency of the data and work with our Data and Insights function to ensure all marketing performance data is accurate, reliable and consistent across departments 
• Run our weekly and monthly trading reports to keep us on track with our commercial goals and make key stakeholders aware of current performance trends  
• Challenge marketing team to conduct A/B testing wherever possible and effectively measure the results to help us continually optimise performance
• Keep abreast of marketing analytics best practice and share external performance benchmarks with the team to make sure we’re upping our game
• Help the marketing team to understand our customers’ intent, sentiment and reaction to specific campaigns by running pre-campaign customer testing
• Collaborate with external partners and vendors as needed

What you'll need

• Marketing analytics experience: minimum 2 years experience in marketing analysis or a related field 
• Technical expertise: proficiency in data analysis tools and software (e.g. Google Analytics, SQL, Excel) 
• Excellent communication skills: you not only need to be great at data analysis, you will then need to shape it into compelling narratives to guide and influence senior stakeholders. 
• Learning Mindset: inquisitive and curious, with a focus on building positive feedback loops to continuously improve marketing campaigns
• Ability to prioritise: and think critically - there’s always a lot going on and loads of cool things we could do. You need to be able to decipher which tasks we should do 
• A data-driven approach:  if you can’t measure it, you can’t improve it, so you need the ability to identify and solve problems, comfortable presenting and visualising data, plus attention to detail. 
• Self-starter: eager to learn and thrive in a high-functioning and fast paced environment, along with strong project management skills.

Why else you'll love it here

• Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
• Octopus Energy is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We won best company to work for in 2022, on Glassdoor we were voted 50 best places to work in 2022 and our Group CEO, Greg has recorded a podcast about our culture and how we empower our people 
• Visit our perks hub - Octopus Employee Benefits