Director, Marketing - (Product)

over 2 years ago
Full time role
San Francisco, CA, US... more
San Francisco, CA, US... more

Company

Sila Nanotechnologies is an electronics company that offers new battery materials chemistry. It works directly with leading consumer electronics and ...

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Job Description

ABOUT US

We design and produce engineered materials that dramatically increase the energy density of rechargeable Li-ion batteries. We enable smaller, lighter, longer lasting electronic devices and unlock mass adoption of affordable, long-range electric vehicles. Our products work today, are a drop-in solution for existing battery manufacturing processes, and can be manufactured economically at scale.

Sila was founded in 2011 and is based in Alameda, CA. Our founders are two early Tesla Motors battery engineers and a Professor of Materials Science at Georgia Tech. We’re backed by top tier venture capital firms, led by Bessemer Venture Partners, Matrix Partners, Sutter Hill Ventures, and In-Q-Tel.

Our company culture is built on personal growth, mutual trust, inclusiveness, and safety. We are building a world-class materials company, where our team is close, debates are data-driven, and our nerdiest office puppies are named Angstrom, Lumen, and Gadget.

We believe that building a diverse team at Sila helps us amplify our individual talents. We are an equal opportunity employer and committed to creating an inclusive environment where good ideas are free to come from anyone. We are proud to celebrate diversity and all qualified applicants are considered for employment without regard to gender, race, sexual orientation, religion, age, disability, national origin, or any other status protected by law.

WHO YOU ARE

As our Director of Product Marketing, you’ll own product positioning, product branding, product marketing, multi-media content, messaging, and packaging for all of Sila's ground breaking, next-gen battery materials and products.

Working in partnership with our strategy, engineering, product, and commercial teams, you’ll develop customer insight to advise product positioning, branding, messaging, media, and create our pricing strategy. 

RESPONSIBILITIES AND DUTIES 

  • Support outbound marketing efforts and product launches with content that is compelling from a customer and technical perspective. Develop and deliver product messaging for media, analysts, and our content teams.  
  • Understand the competitive landscape and our market position to drive product positioning, messaging, and pricing strategies and lead execution of annual product marketing roadmap/plan. 
  • Collaborate with external creative agencies and in-house resources to develop exceptional content that will connect B2B customers to the Sila brand.
  • Translate what we do into the language of our customers by creating: high impact sales tools, marketing collateral, and social and multi-media content and campaigns.  
  • Use analytics to drive and influence product marketing decisions.
  • Working with our creative team, drive the development of visual design assets, media, and/or 3D design and tools to showcase the value, features, use cases, and attributes of Sila's materials and products for different customer segments.
  • Drive product presentation/marketing messaging for World Mobile Congress
  • Design and develop Product overview and content for corporate Investor Relations presentations.

QUALIFICATIONS

  • 5+ years work experience in Product Marketing (B2B preferred) within a related sector such as: Semiconductor, Solar/Energy, Automotive, Advanced Materials, Particles, Nanotechnology, Medical Device, Consumer Electronics, Mobile, Battery, EV, etc. 
  • Strong analytical and data modeling skills with experience in pricing approaches and strategies.  
  •  Outstanding written and verbal  communication skills.
  • Technical aptitude to act as the liaison and cross-functional partner between all other internal departments, customers, and external parties.
  • Attention to detail.
  • Proactive work ethic
  • Ability to juggle multiple projects and priorities.

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