Senior Manager of Paid Digital Marketing

About This Opportunity

Rachio seeks a Senior Manager of Paid Digital Marketing to own the strategy, execution, and optimization of paid, and at times, unpaid acquisition programs. You will be focused on growing Rachio’s revenue across its consumer channels by optimizing and expanding Rachio’s buyer journey and multi-touch attribution models to inform high-impact experiments, drive key insights, and opportunistically manage spend based on true ROI.

In this role you will have great autonomy and the direct impact of your work will be clear for the business. You will work in alignment with leadership to execute Rachio’s paid search and social platform strategy and increase visibility of those decisions across stakeholders. In addition, you will partner closely with key stakeholders to define and tackle improvement opportunities. This is a highly unique opportunity to take on ownership to help drive the next wave of growth at Rachio.

Job Duties and Responsibilities

• Define strategy, execute, manage, and efficiently scale Rachio’s acquisition programs, both online and offline, providing immediate impact on paid search and social campaigns
• Own the customer acquisition function, including setting short- and long-term strategy, forecasting growth, providing business updates, and budget planning and allocation
• Continually expand and refine Rachio’s multi-touch, multi-channel attribution model to inform ROI-based decisions and support mapping Rachio’s buyer journeys
• Design and run high-impact tests to drive key customer insights and optimize acquisition funnels
• Collaborate with Rachio’s content and creative teams to iteratively produce high-performing ads and landing pages, informed by customer segmentation research, other data and past results
• Independently monitor, analyze, and report on KPIs and performance trends; report on true incremental impact of experiments and campaigns
• Compile industry research, competitive landscape information, information about new tools, and benchmarking, and produce actionable recommendations
• Leverage data from and partner with internal teams to find strategic insights that drive customer acquisition
• Manage relationships with external vendor partners
• Be an expert on Rachio brand including strategic landscape, consumer feedback loops, brand and user analytics, and competitive positioning

Requirements and Skills

• Minimum of 3 years of experience in results-oriented digital direct-response marketing managing acquisition programs at a startup, ecommerce company, or digital media agency
• Broad and deep knowledge of paid social, search, display, and shopping; ability to develop SEM strategy and implement in collaboration with internal and/or agency teams
• Fluency with Facebook Ads Manager, Google Adwords, Amazon DSP, Google An alytics, Facebook Attribution and other digital marketing platforms; expertise with Excel; working knowledge of email marketing platforms, proficiency in SQL, and Tableau (or other BI tools) is a plus
• Obsessive customer focus; desire to understand the channels in which the customer is consuming media, interacting with our messaging in various channels, and how best to position our brand and capture attention and interest
• Intensely data driven; persistent hunger to analyze and improve performance
• Critical and creative thinker; can dive multiple levels deep to solve tough problems
• “Owner’s” attitude; tackles problems through to solutions and has an ability to work both independently and across functions
• Curious, nearly to a fault; your insatiable desire to get beyond surface level learning and uncover true insight is fueled by asking 2nd, 3rd and 4th order questions
• Unwaveringly objective; you represent the voice of the consumer, especially when learning is counter to initial hypotheses or prior learning
• Skilled data storyteller; you are comfortable weaving together disparate sources of information into a holistic story with strong recommendations based on trends and consumer facts
• Strong quantitative analytical skills; an understanding of the statistical basis for A/B testing
• A continual learner; always seeking to improve yourself, your team, and the world around you
• Exceptional verbal and written communication and collaboration skills, at all levels of the organization
• Thrive in working flexibly and efficiently, and both providing and receiving direct, honest, and supportive feedback
• Exceptional ability to collaborate well with others across all levels of the organization.

Compensation

• The salary range for this role is $105,000-$125,000
• Stock options

Benefits and Perks

• Medical, dental, and vision insurance -- premiums are 100% paid for employees and 60% paid for dependents
• Due to COVID-19, Rachio is currently fully remote. We are exploring our options for in-person engagement for 2021 and are open to this being a full-time remote position with some travel.
• Unlimited vacation
• 401(k) plan - company match
• Professional Development budget
• Work From Home stipend
• Relaxed dress code

How to Apply

• Please apply via our careers page
• A cover letter is required

About Rachio

Rachio is a mission-based startup striving to make sustainable water use effortless and rewarding. A category leader within the smart home industry, our revolutionary smart sprinkler controllers and best-in-class app technology make it easy for homeowners to balance personal goals with efficient, transparent water use. With a passion for innovation, we are continuously innovating to develop products that homeowners love and solve meaningful problems with technology. Together, the Rachio community has saved *billions* of gallons of water - and counting.

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.