Marketing Manager (ANZ)

ABOUT ZOOMO

At Zoomo, we're leading the charge in enabling our vision to transition every urban mile to light electric vehicles (LEV) that are accessible to build carbon-neutral cities. To that end, we are building the world’s most convenient, affordable, and safe e-bike platform.

In the short span since the founders went full time in 2019, Zoomo has raised over $30M from some of the world’s savviest investors and built world-leading utility e-bikes and a disruptive business model for their distribution and maintenance. We're a fast-growing start-up with a global footprint across Australia, France, United Kingdom, United States, and the Philippines, where we are now the trusted partner to some of the world's leading and most innovative companies like Uber, DoorDash, Domino’s, Pizza Hut, Wholefoods, Gorillas, Just Eat, Getir, and many more.

THE ROLE

So far, our amazing price, product and service has done a lot of our marketing for us. However, as we see significant local growth in ANZ, It’s time to build a local marketing unit to manage our inbound marketing platforms (website, socials, CRM), create compelling content and launch local campaigns. We are looking for a talented marketer who feels comfortable thinking out of the box, to lead our marketing strategy and unlock hyper growth in new segments.

The Marketing Manager (ANZ) will have a direct impact on the success of Zoomo. They will report to the ANZ General Manager (with a dotted line into the Global Head of Marketing) and drive our local online and offline marketing activities (incl. managing the ANZ marketing budget), working closely with the local area managers and the central marketing team. Zoomo needs a creative thinker, someone capable of providing innovative propositions to highlight our unique products. The role is best suited to those with experience in marketing strategy, campaign marketing, content marketing, agency/stakeholder management, copywriting, project management and marketing analytics. To be truly successful in this role you will need to have a solid understanding of the B2C marketing funnel with associated tools, have a get stuff done attitude and bias towards action, with a strong desire to win in the market.

Key Responsibilities

• Build go-to-market plans for Zoomo in Australia and New Zealand
• Lead the roll out of content and marketing infrastructure (including CRM, Lead nurture, our website, etc)
• Be the voice of the local customer. Leverage data and customer anecdotes to support local marketing campaigns, copy writing and product messaging
• Measure and report on results. You can’t manage what you can’t measure. Use a data driven approach to decision making and report key results to the team.
• Build out Zoomo’s brand within the community (via marketing and PR). Work with marketing to communicate Zoomo’s brand values and services through our owned channels: emails, socials and events etc.
• Write compelling and insightful blogs that build thought leadership in the mobility space
• Execute local rider comms. Keep our current riders informed of services and updates that allow them to earn more money or get the most out of their Zoomo experience
• Own the ANZ marketing budget and make recommendations for allocating funds towards projects with maximum ROI
• Collaborate with central marketing. Work with the global central marketing team to improve existing marketing campaigns for your region

Requirements

• You might have three or four years of B2C marketing experience, either in-house or within an agency. Content experience is a plus!
• You have an eye for growth, even if it’s hacky. You can hustle leads for the local team through whichever channels necessary
• You're okay with a bit of ambiguity and can adapt quickly when needed. We are a startup which means we don't have it all figured out yet!
• You have a familiarity with content marketing and PR, including sharp blog writing skills and the ability to create copy that connects with target audiences
• You have experience working with a CRM like Hubspot to nurture customers and drive conversions
• You might have some experience at a start-up or product in a high-growth phase (this is a plus!)
• You’re not afraid of data. Making data-driven decisions is second nature to you and you know how to interpret the data to tell a customer story
• You can live Zoomo’s values.

Benefits

At Zoomo, we celebrate diversity and are committed to creating an inclusive environment and equal opportunities. We offer you the chance to be part of an organisation in hyper-growth mode with plenty of opportunities for personal development, including

• Competitive salary on offer, plus equity options.
• Flexible working hours and a hybrid remote/office work model.
• Tech Allowance for BYO device
• Monthly Wellbeing Allowance
• Autonomy and ownership of the work you do
• Monthly team outings
• Complimentary e-bike* subject to availability
• Global fun with a team spread across Australia, United States, Philippines, France and MORE
• Working at a well-funded start-up with a strong leadership team and global presence
• The chance to be part of an organisation in hyper-growth with plenty of opportunity for personal development.
• The full support of an experienced management team in helping you meet your targets and your professional goals