Senior Product Marketing Manager

  • Aurora Solar
  • Remote
  • Oct 02, 2021
Communications Marketing

Job Description

About the role:Aurora Solar is a fast-growing Series C company on a mission to create a future of solar energy for all. Aurora makes the software that is enabling society to transition to a world powered by solar power. It’s our goal to have every solar installation in the world pass through our software, which has already been used to design millions of solar projects. Named one of “The Best Places To Work in 2021” by and awarded #1 Solar Software platform by Solar Power World, Aurora is disrupting the energy industry and changing the course of history. The Product Marketing team at Aurora Solar creates powerful positioning, messaging, and enablement to drive customer acquisition, retention, and expansion. You will develop a deep knowledge of our buyers to inform the best strategies and tactics to facilitate the customer journey. You will help guide GTM activities for new features, define and deepen the product narrative, and deliver compelling content to promote internal and external activations. This is a highly impactful and synergistic role that sits at the intersection of Marketing, Product, Sales, and Customer Success teams.We are a passionate and diverse team that aspires to be the best place for the best people and we’re looking for talented people to accelerate our exponential growth as we continue to scale. If you are looking for a stimulating and fulfilling role, come join us!

What you'll do:

  • Develop a deep comprehension of Aurora’s product features and competitor landscape to provide actionable insights and differentiators on key competitors
  • Create positioning and messaging with compelling narratives that align with our customer needs in each stage of the buyer journey
  • Build and amplify compelling content for key enablement assets such as customer-facing presentations, buyer’s guides, battle cards, product collateral, solution guides, ROI models, customer testimonials, etc
  • Support product launches and growth programs, including win-back campaigns and ABM
  • Partner with Marketing to drive pipeline through marketing campaigns, thought leadership, content marketing, webinars, events, and more

What we value:

  • Skilled in managing multiple product launches with multiple buyer personas
  • Experience working in B2B go-to-market (sales, marketing, sales enablement, or customer success), market research, or solar
  • Framework thinker who can turn industry and product complexity into clear and engaging positioning and narrative
  • Great communicator, storyteller, and writer
  • Highly organized and self-directed
  • BA/BS degree or equivalent working experience

Aurora is dedicated to building a diverse and inclusive workforce of people who believe in and are passionate about creating a future of solar energy for all. We are an equal opportunity employer, we welcome and consider qualified applicants regardless of gender identity, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. We encourage you to apply even if you believe that you do not meet all of the above criteria!For San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Organization Type


Organization Size



Buildings & Cities, Energy, Supporting Catalysts

Drawdown solutions

Distributed Solar Photovoltaics, Utility-Scale Solar Photovoltaics

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